The Power of Google Ads for Pool Service Companies

Are you ready to take advantage of Google Ads and get results for your pool service company?

Although marketing tools like SEO are incredibly powerful, they take time to build value and see results, whereas Google Ads can get you results at a more rapid pace!

Securing top spot visibility on SERPs requires continuous work with strategies like SEO and tends to fluctuate depending on your competition and work efforts.

With Google Ads, staking your claim in the top spot is a paid service.

You may be asking yourself- “Google allows businesses to purchase real estate on their result pages, why?”

Of course, they do…and here’s why.

At the end of the day, Google is a business.

Over the years, Google has completely changed how it’s searchers find businesses and how they display information.

For companies willing to invest in paid advertising, you can earn yourself a very cozy spot above all of your competitors.

Let’s dive right into those crystal clear results you’ve been dreaming about!

Have any questions about Visibly Connected’s Marketing Services? Request more information today!

Building Business for Pool Service Pros: How it Works

Google Ads is an advertising platform designed to generate leads for companies that bid on the use of specific keywords within their clickable ads (which appear at the top of Google’s search result pages).

The team here at Visibly Connected has garnered some incredible results with the right Pool Service ad campaigns. One of our most recent pool maintenance & repair clients was able to capture 43 leads in just 18 days.

But that doesn’t matter if they were low-quality leads, does it?

That’s the thing…we were able to provide leads at a whopping 60% close rate – that’s massive.

Keep in mind, not everybody gets results like that right away and your mileage may vary. However, if you follow a few key steps when creating your campaigns, that success is not so far fetched.

To create a successful ad, you’ll need to formulate and launch a strategically planned out AdWords campaign.

To launch your campaign, you will need to determine a few things:

• Choose a campaign type & name
• Choose your ad display location
• Determine & set your daily budget
• Select your keywords
• Create a very specific call to action
• Create the ad
• Create a landing page that reflects only your chosen call to action
• Lastly, set up thorough tracking to monitor your ROI

Once you’ve successfully set up and launched your Google Ads campaign, it is crucial that you monitor your ads success very carefully and adjust accordingly.

Creating the best ad for your target audience and turning them from a click into a conversion may take some perfecting.

Once you find your system and learn how to adjust your ads for greater success as you go, just sit back and watch the leads make a splash, and if the waves aren’t big enough, adjust a little more.

So What Does All This Mean for Your Pool Service Company?

Well, that depends.

You really need to sit down, map out your goals, and inventory your capabilities and resources to help you achieve those goals.

Is this something you can do on your own? Sure it is.

Many small businesses have been able to achieve success with Google Ads on their own with plenty of research and practice.

If your plan is to go it alone, just be patient and don’t get discouraged if you don’t get perfect results right away.

There are plenty of resources available online which can help you map out the perfect Google Ads campaign. The real work comes when it’s time to analyze your results and make minor changes based on the metrics you choose to track.

Most often, the key metrics we track on Google Ads campaigns are Cost-per-click, Conversion Rate, and Cost-per-lead.

For instance, according to Wordstream, the average conversion rate across all industries on Google Ads is 3.75%. This should be your standard when tracking your results.

Ready for some inspiration?

Between all of our different clients’ Pool Maintenance & Repair ads, we yield anywhere between 8% and 19% conversion rates. Way above the average.

Impactful Perks of Google Ads for Pool Service Companies

• Harness the power of Google’s massive reach
  Google is the number one search engine used everywhere, no question about it. Through Google Ads, you have the ability to harness some of that powerful reach and generate incredible profit for your own business.
• Gain a diverse range of targeting capabilities
  With the unique Google Ads platform, you gain a wide range of targeting capabilities, all designed to capture the attention of your target audience ahead of your competitors and present you with any relevant business opportunities first.
• Take advantage of search intent and top-tier positioning
  With the right ad, you can be placed directly in front of your target customer on a daily basis. Once you’ve got their attention, all you have to do is take advantage of your search result position and entice them to click your ad before they scroll further.
• Gain complete campaign control with easy adjustment capabilities
  With Google’s paid ads, YOU are in full control. Your ad campaign remains completely customizable throughout the entire process. Google’s ad campaigns make testing and perfecting your advertising efforts a breeze.
• Choose your budget
  The Google Ads campaign platform allows you to select your exact budget, closely monitor performance in relation to that budget, and adjust it whenever needed.
• Expand your brand awareness
  Because Google Ads can put your business at the top of search result pages, your potential for brand awareness and service area domination skyrocket in comparison to other advertisement avenues!
• Rake in more conversions
  With the use of well-optimized ads, you have the ability to target and acquire the exact conversions you need when you want them. Through keen search intent planning and successful campaign development, the conversions will keep pouring in.
• Maximize ROI with your choice in bidding strategy
  By testing and implementing different Google Ad bidding strategies and finding what works best for your campaign, you have the ability to fully maximize your ROI, all while quickly growing a loyal customer base.

Get Your Pool Service Leads Now with Google Ads

As a pool service provider in today’s digital market, finding new and effective ways to reach your customer base ahead of your competition is a must. Our team of ad campaign specialists has developed proven methods for capturing your target audience and helping you rake in the conversions.

If you are ready to take over the Google Ad space for your service area and start getting reliable leads, call us today at 281-940-7463– Why wait for success when you can have it now?

Landing Pages 101

Outside of landing pages, it’s important to understand that websites are a powerful tool for any business. And at this point, it’s less of a fancy advertising piece and more of a bare essential.

Modern businesses without a website are simply not competing on the same playing field and maybe not even the same league at this point.

Yes, Facebook and Instagram are wonderful ways to present your brand online and dominate target markets that your product or service desperately wish to reach; however, there is no substitute for a proper website, but how do businesses take even this increasingly necessary step to the next level?

The answer? Landing pages.

A landing page is basically the part of a website a user lands on from clicking a link on another website or part of your own website or an ad of some sort.

What makes them so special?:

• Landing pages can heavily affect your website’s Search Engine Optimization (SEO).
• Landing pages provide a clear path of direction for the visitor. One that points in the direction of a preferred conversion for your business at that.
• Landing pages produce useful data for your brand.

A properly positioned and formatted landing page can be the difference between having potential leads that merely end up as site visitors and having potential leads which end up as customers or potential customers at a later date.

This helpful article will help expand upon the importance of a landing page, mistakes to avoid when creating one, and how exactly a simple webpage can amplify your business and provide more conversions.

Convert More Leads With a Proper Landing Page

Great landing pages are one of those trends we have seen gain traction in the digital marketing realm and it shows no signs of slowing down.

Now that we know what landing pages are, another question may be swirling, what’s the difference between a landing page and a website’s homepage?

We’re so glad you asked.

The Differences Between a Landing Page and a Homepage

A website’s initial page where all other pages and features converge through links is known as its homepage.

Here visitors can see just about everything from a wide overview of what your website has to offer and is usually further broken down within the initial, broad sections that are presented on this page.

The key difference between the two and the ultimate reason they should be distinguished between is that while homepages are broad and subject the visitor to a wide variety of information and options, a good landing page does quite the opposite.

Landing pages are designed to be narrow pages that direct the visitor into one or two areas of specific actions.

How Landing Pages Affect Search Engine Optimization

Narrow page designs from a landing page are all part of the multiple reasons a landing page can help your business grow. One of the potentially most overlooked features, however, is the part it plays in visitors even finding your website at all.

Say for example that you own a salon and wanted to draw more business through your website. Owning a salon on the surface may seem streamlined and direct in what one may offer their customers but we both know this couldn’t be farther from the truth. Customers who wish to purchase a simple trim of their hair versus someone who is looking for a completely different look that involves dyes and chemicals will require vastly different solutions. Throw in a customer who is simply looking to purchase a certain brand of conditioner and you already have three different specific customer purchasing actions that can take place.

Creating appropriate landing pages that are specific for a haircut, a separate landing page for chemical work, and a third for your online store of products will help your customers find what they are looking for quicker and more directly.

This pleases Google.

Google makes up the heavy majority of search engine searches by a long shot and has algorithms that allow its engines to know what pages are relevant for incoming searching both broadly and local.

Providing potential readers with precise answers establishes trust and proves your brand to be an authority within your industry.

Considering 9 out of 10 online activities begin by the user asking a search engine, establishing importance on Google and other search engines are of dire importance to your brand’s SEO.

Good SEO Helps Customers Find Solutions         

Going back to the salon example, visitors who enter a homepage that sees every option, service, and product offered by the company but are only interested in fulfilling a single problem they are currently facing may leave your website altogether if they feel as if they are experiencing information overload.

Even homepages with fewer options can be difficult to navigate and cost businesses, potential customers, because they will simply leave the website rather than deal with frustrating misdirection.

Proper landing pages should present the visitor with the specific subject matter they are currently seeking. Presenting too much within these pages will reproduce the same issues that can be faced when visiting a homepage.

A great landing page will provide one, maybe two areas in which a customer is given the opportunity to perform a business conversion that also helps by providing value to their solution process, such as:

• Purchasing a good or service.
• Signing up for a newsletter.
• Downloading a piece of content.

Provide solutions and defined landing pages and your business will see exponential growth among a sea of information.

Landing Pages Are Perfect For Collecting Data and Information

Long gone are the old ways of marketing and sales as we once knew them and with the passing of time, businesses must also adapt.

This also ushers in an era of opportunity and by creating quality landing pages, your business can view and monitor the solutions you are offering your customers to see which are performing and which simply aren’t.

Take the time to monitor what the data tells you about your customer and implement it within your business. You may be surprised and can use this information to better market your products and services or potentially cut off ineffective offerings. Landing pages are the perfect arena to experiment and learn more about your customers.

Land More Clients With Confidence

The value of landing pages are already being seen by companies who properly structure and implement them across the web and the future is bright for this wonderful tool.

If your business is interested in building landing pages, connecting customers with your products or services, and capture more audience data, download our 27 Greatest Tips, Tricks, and Ideas for Home Services and then contact the team at Visibly Connected. A local company in Humble, TX with a global reach, offering digital solutions for modern businesses.

Keywords: The Key to Your Successful Google Search Ads Campaign

Have you ever wondered how Google can find exactly what you’re looking for when you type it into their search engine?

Yes, the key to Google searches and the modern convenience we have virtually all become accustomed to is not only the key but a word.

We’re talkin’ keywords folks, words, terms, and phrases that search engines use to identify and locate our various searches every day.

But with so many web pages available and digital advertising continuing to rise, competition is ramping up their efforts, and search engines are continuously evolving to organize credible, valuable information for users.

The issue for companies looking to get their message across to customers then becomes how do you ensure that your content reaches those you desire when searches occur.

There is a lot that goes into this increasingly complex topic, including a lot of SEO (Search Engine Optimization), but it all starts with effectively utilizing keywords for your content.

Furthermore, for our purposes, instead of divulging into an extensive discussion of every sub-topic involving keywords, we’ve curated this article to specifically focus on Google Ads.

Keyword usage can be tricky, but with the right tools, a lot of time, and a solid content marketing strategy, your brand can effectively put its solutions in the front of searching customers.

The Various Types of Keywords for Google Ads

If you’d like to see a chart of this, please feel free to visit the source, the gurus, the Mecca, and click here as the syntax can be a bit confusing to convey through written text.

When you create a Search advertisement on Google Ads, you must tell Google which words you want to use to trigger the ad you are sending into the digital advertising landscape.

There are a handful of different types of keywords to be aware of:

Broad Match – The vaguest of keywords. Input the words you wish and leave it at that. Very broad (duh), and generic. Great for reaching a wider audience, but it can attract unwanted visitors.

Broad Match Modifier – Indicated by a + symbol before the keyword, this type of keyword allows for keywords or their close variation to match so-long as they have the same meaning. This match type typically filters out some unwanted traffic.

Phrase Match – A phrase match is noted as follows: “keyword(s).” Additional words are again welcomed, and so are close variations, but this modification allows for a more specific set of traffic and looks to narrow things even further for advertisers.

Exact Match – Keywords that are presented as follows: [keyword(s)]. Brackets are used to tell the search engine that the words entered between them must be searched exactly in to trigger your ad. Highly exclusive and overuse may result in ads not showing due to the low search volume of the chosen terms.

These keywords also have an additional counterpart, which helps the search engine weed out unwanted traffic for your ads known as Negative Keywords. Negative Keywords can be presented in the previous Match types but tell Google to not trigger your ad for that search query.

For example, if you are an industrial air conditioner supplier and repair shop, you may have the keyword “industrial air conditioner repair” as a Phrase Match keyword to activate your ad. To avoid unwanted traffic from people searching “car air conditioner repair”, you would simply put car in the Negative Keyword section to help Google decipher which traffic is desired and what traffic is not.

Research and Planning Is Important

A large part of setting up your Google Ads for success is taking the time to research and plan your Google Ads campaign.

Google has plenty of tools such as their Keyword Planner or Performance Planner, which help advertises see realistic projections of how well your keywords will perform, how much they will cost, the bidding strategy you should choose (more on that later), and more! There are even additional tools available throughout the Internet.

Google allows advertisers to research and see past performances through a variety of date ranges to determine the keyword search volume that is taking place for the desired keywords and even the devices that are being used to search for them.

Having your ads selected by Google depends on a variety of complex factors, with one of them being the bids that are in place when it is time to select ads from your brand and its competitors.

Since businesses can compete for the same keywords, Google can provide your marketing strategy with an opportunity on almost any budget by allowing manual or automatic bids that keep you in control of your budget and costs.

Headlines, Landing Pages, and Keywords

Your ad is comprised of many different parts, but one of the easiest to recognize is its Headlines.

Your Headlines are the predominant part of your ad and the first part in which a searcher will view/read upon seeing your ad.

Your Landing Page is the page that users will land on once they have clicked your advertisement and are navigated to their intended destination as chosen by you, the advertiser.

The connection here is going to be a variety of things, as is the theme when creating ads; however, one of the main components that help tie everything together is your ad’s Headlines and Landing Page.

These components must work together and have terms that match and also match what the user is expecting by clicking on your ad.

The correlation between them and the effectiveness of your keywords will even affect the price you pay when bidding, and the number of times your ad shows up during searches.

A practice to avoid here is what’s known as “keyword stuffing,” and it’s a big no-no. Don’t blindly push your keywords on users uncomfortably because Google will know, and it will not show your ads to your audience.

Instead, develop Headlines and Landing pages that work with your keywords and deliver a positive User Experience for those who click your ad and land on your web page.

Under the keyword section of your ads, there is even a measurable column that will show you the overall quality of your keywords and User Experience in connection with how people interact with your Landing Page.

The higher the score, the better your chances are at winning a bid and being shown to more potential customers.

[idea]Pro Tip: Be Observant, Be Patient, Be Curious

Changes in Google aren’t always in real-time, and collecting data can take a bit of patience, but be sure of one thing, nothing in this landscape is constant.

Updates, search volumes, the competitions, consumer behavior, etc., they all change with the times.

Try different things, A/B test, and find the keywords that your target market is searching for that leads to your desired conversions.[/idea]

Keyword Specialists of Houston

There is a lot more that goes into keywords, such as monitoring your competition, knowing the right strategies to utilize to gain meaningful conversions and general housekeeping that is necessary for maintaining a Google Ads campaign.

Luckily, you’re not alone!

If you’re looking to enter the arena of Google Ads or want to simply improve the campaign you have already started, contact the experts that have been helping clients grow more visible on through digital marketing for over 9 years.

Visibly Connected has the experience and tools to help your business reach customers and gain leads through customized strategies for your Google Ads campaign.

An overwhelming majority of searches online happen within the Google network of search engines, are you being found?

Contact us and be seen by the right customers today!

Google Ads: Beyond Creating an Ad   

Using Google Ads for your brand’s marketing platform can provide your Home Services business with tremendous opportunity and a great return on investment.

Google Ads, formerly known as Google AdWords, is a user-friendly ad platform that allows Home Services businesses the opportunity to market to customers searching for their products and services.

But don’t be fooled, user-friendly is the last thing you’ll be saying about this platform if you are unprepared for what is in store. Beyond learning the interface, which we highly recommend taking one of several free classes offered by Google through their Google Academy, advertising on Google is a lot more than merely setting up your ad and watching the leads come in.

Home Services Ads take time, planning, nurturing, and research. They are ever-changing, and so too is your audience.

You Must Plan Your Keywords

Keywords are the words used to trigger your ad.

An example of this would be if you are an Electrician and wanted to run advertisements that would showcase your Electrical Repair services. You would need to fill your ad with the words, organically, of course, that would trigger when searches for “Electrical Repair” were done.

We won’t get too technical here but as simple as that sounds, you have to consider a few things:

• What if they are looking for Electrical repairs but for their automobiles instead of their homes?
• Is “Electrical” the best term or should you have used “Electrician”? Does it matter?
• How do you ensure your ads are being viewed in a serviceable area?

These are but a few of the reasons why planning your keywords and researching the trends in your target market are so important. You must research and implement the words your customers are searching to reach the right customers.

Create strategies that find your target market while withholding your ad from unwanted search results to save you money and generate leads.

Creating Professional Ad Content

No matter which platform within the Google Ads network you are choosing to use, one thing rings true, you’re going to need professional content that converts and follows Google’s guidelines.

Forget about Home Services leads; you won’t even show up if your content is unprofessional, breaks guideline standards, or isn’t optimized to trigger searches.

This function is also not a “set and forget” function because over time, your audience can change and you’ll need to readjust.

From professional ad copy for the Google Search Network to perfectly cropped pictures to showcase your services on the Google Display Network and more, professionalism counts each and every time.

Monitoring Your Google Ads and the Competition’s

Search volumes change, and competitors adjust.

Just because you have the highest-ranking Home Services ad, for now, doesn’t mean you will next quarter or next month.

Competitors are watching you, and you should be watching them as well.

Use forecasting tools to project how your ads will perform against the competition in the future and always monitor your ad’s performance to see which tweaks need to be made.

If you fail to monitor those behind you, you will find yourself slipping in Ad Rank and may find yourself off of your target market’s radar. Things change constantly online; be sure to stay up to date so that you can chart your course for the future.

A/B Testing Takes Time

A/B Testing is essential to your Home Services marketing efforts so that you can find what works and what doesn’t but don’t forget; this will take time and patience.

Creating these tests and waiting for their results is a true test of one’s patience. It can be easy to find yourself switching things here or there without realizing you haven’t given the current models adequate time to track their performance.

Develop tests and stick to timelines that can help you produce accurate results and deduct which changes need to be made for your long-term marketing strategy.

[idea] Pro Tip: Monitor Where Your Ads Are Being Shown-

Be careful when setting up and monitoring your account that your ads aren’t being shown to any and everyone. What good is an advertisement for New Roof Installation if it’s reaching an audience outside of your service area? [/idea]

Listen to Google

One of the more interesting features that Google Ads has unveiled is its “Recommendations” section.

This section will send you notifications and give customized suggestions on changes you can make to your campaign so that you can adjust accordingly and create ads that are better optimized.

This feature isn’t a 100% end all be all of the fixes that need to be made; however, Google has released this helpful tool as a great way to help marketers of all levels get the most out of their ads and help them spot errors they otherwise may have missed.

Save the Hassle and Outsource Your Google Ads

Everyday business functions that make your Home Services company run and grow can be stifled when other functions get in the way. We here at Visibly Connected offer a solution to that obstacle.

We understand the time and efforts that are associated with running Home Services advertisements and how that can affect your business negatively if things are not monitored and strategized.

Are you looking to gain more Home Services leads using the Internet?

Contact us today and see how we can help your digital presence and advertisements optimized and generating your company qualified leads.