SEARCH ENGINE OPTIMIZATION
Are you showing up when your customers are searching the web for your services? What about your competition? There are countless factors that go into who shows up where on the first page of Google and we make it our job to stay familiar with them.
SEO is the foundation for any successful home services marketing campaign. We work closely with your team to understand your current position, your goals, and strategize the most efficient approach to getting your company to the first page of Google.
Are you ready to take your marketing to the next level?
HOW WE MAKE SURE YOUR HOME SERVICES COMPANY IS FOUND ONLINE
This is the important work of determining exactly where you currently stand in your search engine rankings. We audit your entire website and all of its contents - this means understanding your current keyword density, page structure, images, titles, internal linking, and so much more. We take into account what you already have in place and strategize the best plan of action to utilize what we can and build from there. Our audit process uncovers exactly what steps need to be taken moving forward to yield the best results with your search engine rankings. It is incredibly important to gain a greater perspective in this early stage which is why we also take a deep dive into your most successful competitors and garner inside information which will aid us in a more aggressive marketing approach.
Plan For Success.
During this process, we are creating the roadmap to your search engine success. We take all of the information that we dug up from your in-depth audit and create an actionable list of tasks that we prioritize over the course of the coming 12 months. This provides everybody with clear objectives and milestones that, with our experience from working with other home services companies, are proven to increase traffic from your target market and help you obtain top rankings for your most desired search terms. Your SEO plan is a living, breathing thing that will always adapt to your companies goals so you never have to worry about becoming stagnant in the ever-changing world of internet marketing. Your project manager will always be in communication to understand any changes that your company experiences such as new service offerings, market expansions, growth, and more.
These are the tasks that we complete on a monthly, quarterly, and annual basis. We have determined which efforts will have the most impact on your search engine rankings and tailor them to your specific goals. There is no need to waste time trying to reinvent the wheel - we know what works and we know how to make it work for your home services company. Search engines are forever changing how they determine which pages are worthy of their coveted first-page rankings and so will our approach to your search engine optimization. We use a myriad of tactics for your home services company's success such as publishing industry-relevant content, monitoring and optimizing meta information, utilizing original images and alt descriptions, optimizing your Google My Business listing, building and maintaining your citations, and more.
We uncover which elements of your online marketing are important for your company's success and constantly monitor those metrics. Your search engine optimization campaign is constantly growing with your home services company and as you reach certain milestones, our plan of attack will adapt to drive the growth of your business to the next level. We are always researching new and innovative techniques to help keep you in front of your target market so you can focus on what matters most - providing the best service possible to your customers. With the amount of competition in today's market, standing still in the world of digital marketing is as bad as moving backwards. Our team strives for innovation and works to give your home services company the edge over your competition with our advanced SEO tactics.
SEO ISN'T MAGIC - WE SHOW YOU WHAT WE DO TO GET YOU TO THE TOP
We believe it is our responsibility as your marketing agency to keep you informed on what efforts we are making to drive your home services business forward. Your project manager will update you with a monthly task breakdown and quarterly reporting on your current position and rankings.
We believe in complete transparency and create all analytical accounts with you as the owner and us as managing users. You should never be held hostage by your marketing agency.
February Task List
- Create services link on Residential Electrcian page
- Add images to Residential Electrcian page
- Add images to Breaker Box page
- Add sitemap to robots.txt
- Add Schema Markup to Residential Electrician page
- Internal linking opportunities in content on Kingwood location page
- Add Atascocita location page
- Add "Areas We Serve" in footer
- Add competitors in SEMRush Position Tracking
- Send SEO Reports
GREAT WORK GETS NOTICED
KEEP CURRENT WITH OUR MARKETING INSIGHT
- October 26, 2020
- September 24, 2020
- May 31, 2020
- May 21, 2020
FREQUENTLY ASKED QUESTIONS
We are unable to guarantee that you will be on the first page of the search results. This is due to search engine rankings depending on a range of different factors.
However, our experience so far is that our Local SEO Service Package most often succeeds in placing our customers’ business on the first page of search engine results.
As a rule of thumb, we tell our clients to give SEO 8-12 months to see significant results. This is because it can take a long time for the SEO work being done to actually start being reflected in search engine page results.
At times, SEO results can be sooner, however, it’s better to be in the frame of mind that Local SEO is for long-term gains and not instant results.
If you need immediate search engine ranking results than our Paid Advertising, such as Google Adwords may be a better fit for your business.
In order to make this entire process as effective as possible, it’s absolutely necessary that there is good communication. You will find initially there will be some feedback and approvals required from us. This will usually focus on content, phone verification's for citations, along with other requirements and confirmations.
This will settle down eventually but the quicker we can get the information or approvals we need, the quicker we can get the important work completed, meaning faster results and more visibility for your business.
NAP stands for “Name, Address, and Phone Number.” Generally speaking, NAP listings operate by utilizing your organization’s details to place you in a certain location, giving you an advantage over bigger corporations and competitors that aren’t local.
Google will look to these Citation Sources to confirm its own data of the business. The more consistency Google sees with the NAP across the main listings the more trust Google has that you have a genuine physical location.
This results in a greater chance of visibility in Google Maps and Google search in general.
LET US GET TO WORK ON YOUR HOME SERVICES SEO TODAY
Complete the form below to get more information from one of our Home Services Specialists.