Web Design That Thrills Your Audience and Keeps Them Coming Back for More!
Does Your Business Need an Online Boost? Meet Your Houston Web Design Firm!
There are small businesses unable to fathom the reason why web design in Houston is so expensive. They seem to believe that having a ‘functional’ site is enough to attract visitors and make sales. Well, we’re here to tell you that if you have a low-grade website, you’re losing a fortune every single day!
At Visibly Connected, we have long since realized the pivotal nature of good graphic design on business.
Here are a couple of reasons why you need custom web design in Houston:
Usability & Navigation
Your site could have the best information in the industry but if it is part of a chaotic design, all your hard work will go to waste. Like it or not, users ‘judge’ your website within seconds of arriving and if they don’t like what they see, you’ll probably lose them forever.
Credibility
Your website is your company’s 24/7 sales and customer service representative. A badly designed website is akin to a bricks and mortar business located in a back alley with cracked windows and cobwebs. Would you really want to go in there? This is what a visitor thinks when they see a poorly designed website.
SEO
Our Houston website design firm uses the most up to date SEO tactics when creating your business site. As well as looking aesthetically pleasing, it will fulfill the most important search engine optimization requirements and ensure your site is visible on page one.
Competition
Whether it is true or not, you must assume that your rivals have expertly crafted websites. If it IS true, you need a professionally designed site to keep pace. If it is NOT true, you’ll have a significant advantage over them.
Web Design & SEO – The Make or Break Combination
Houston is the largest city in Texas by population. 2.3 million people live in the city, almost 5 million in the Urban region and over 6.3 million individuals reside in Houston Metro. You may believe that with so many potential customers, it is like shooting fish in a barrel. That’s before you discover that at least 100 companies are selling similar products and services to you.
75% of people don’t bother to go past the first page of a search engine’s results so if you’re on page two or lower, you are only fulfilling one-quarter of your potential at best! Our SEO experts know the importance of integrating SEO when creating a custom web design for customers in Houston.
Lesser web designers will doubtless drill the importance of keywords and links into you. While it’s somewhat true, they are only a couple of the critical SEO metrics and when firms focus on links and keywords only, they are doing a grave disservice to their clients. The very architecture of your site is of crucial importance, and if it isn’t mobile friendly, you are wasting your time and money.
Over the years, we have received calls from companies that just had a new website built. The conversation usually includes one or more of the following phrases:
- “We’ve lost a considerable amount of traffic.”
- “We no longer rank for the keywords we used to be visible for.”
- “The number of inquiries we received have plummeted.”
Sadly, these companies used a web design firm in Houston that viewed SEO as a ‘band-aid’ that could be stuck on an existing website. Eventually, we’re able to perform major surgery and help develop an SEO-Friendly website.
Not Sure Where to Start?
Schedule your LEAD ACQUISITION STRATEGY SESSION with one of Visibly Connected’s Lead Advisors.
We Use Website Design That Speaks to Your Customers!
Once we have boosted your site’s traffic once again, we ensure that it is designed to cater to your specific target audience. For example, on your home page, we do the following:
- Clearly explain who you are, what your business does, and what visitors can expect to get from your website.
- Speak your target audience’s language. If you’re a finance company, visitors are expecting a professional tone with information they can’t get anywhere else. If you’re a zany sports equipment seller, visitors expect your site to be fun as well as functional.
- Remove blatant marketing speak and links. If a visitor arrives on your homepage and is greeted with sales pitches and desperate calls for attention, they will leave and never return.
- Include compelling calls to action. Our graphic design team is capable of creating websites that use CTAs strategically and improve your click-through rates.
Of course, good SEO practice means using advanced (and fundamental) techniques to ensure they find your website in the first place. These include:
- Choosing the right domain name and hosting
- Helping you pick the right Content Management System
- Indexation & Link Structure
- URLs
- Navigation
- Page speed
- Usability
- Understanding content marketing tactics
- HTML, Meta Description, and Heading tags
- Rich Snippets
- Image optimization
Even today, web designers in Houston make some basic mistakes that cost their clients dearly.
For example, flashy site effects, audio and video files are not always understood by the search engine’s crawlers. Also, too many websites split their content into subdomains instead of sub-folders. While Google has improved its reading of AJAX pages, we believe there is no need to obscure crucial content with pointless effects.
Web Development in Houston That Will Transform Your Business
Visibly Connected has worked with hundreds of clients seeking custom web design in Houston. We invite you to visit the ‘Our Work’ section of the website and feast your eyes on the stunning websites we have designed. As well as being aesthetically pleasing and relevant to the specific client and industry, our SEO team ensured that each site ranked on page one on Google and other major search engines.
If you don’t have a professionally designed business website, you’re over five years behind the times! Fortunately, our SEO web design team can breathe new life into your business in Houston.
Frequently Asked Questions
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