How to Make a Google Business Page in 2025: 8 Easy Steps!
If you own a business, creating a Google business page and getting listed in search results is essential to your growth and success. In this guide, we walk you through the process of adding your business to Google step by step.
In today’s digital age, many businesses struggle with visibility simply because they lack an online presence and authority. Without a strong digital footprint, potential customers may never find your business, leading to missed opportunities and lost revenue.
A Google Business Profile (GBP) (formerly Google My Business) helps customers find you on Google Search and Maps, boosting your online visibility, credibility, and business growth.
Why Add Your Business to Google?
Before we dive into the steps, here’s why having a Google Business Profile is crucial:
- Improves Local Search Visibility: Your business appears when people search for products or services near them.
- Provides Essential Information: Customers can find your address, phone number, website, and operating hours easily.
- Encourages Customer Engagement: People can leave reviews, ask questions, and see updates about your business.
- Boosts Credibility: A verified business profile makes you look more professional and trustworthy.
How to Add My Business to Google Step-By-Step:
Setting up your Google Business Profile is a straightforward process, but it’s important to follow each step carefully to ensure your listing is accurate and fully optimized. Whether you’re a new business owner or updating an existing presence, this section will guide you through the exact steps to get your business listed and verified on Google.
Step 1: Sign in to Google Business Profile
- Go to Google Business Profile.
- Click “Manage now” and sign in with your Google account. If you don’t have one, create one.
Step 2: Add Your Business Page Name
- Enter your business name exactly as it appears on your branding and website.
- If your business name is already listed, you may have the option to claim it.
Step 3: Choose a Business Category
- Start typing your industry (e.g., “coffee shop,” “HVAC contractor,” “pool company,” “law firm”) and select the most relevant category.
- Choosing the right category is important because it helps Google show your business to relevant searchers.
Step 4: Enter Your Business Location
- If you have a physical location, enter your address accurately.
- If you don’t have a storefront but serve customers in a specific area (like a delivery or service business), select “No” when asked if you want to add a location, then add your service areas.
Step 5: Add Contact Details
- Provide your business phone number so customers can reach you.
- Add your website URL (if applicable) to direct users to more information about your business.
Step 6: Verify Your Google Business Page
Google needs to verify that you’re the rightful owner of the business. In most cases today, Google requires video verification. You’ll need to record a short video showing your business location, signage, equipment, and potentially you or your staff in action to prove the business exists and operates as described. This helps Google ensure the listing is authentic.
Other verification options (if available or required) may include:
- Postcard by Mail: Google sends a postcard with a verification code to your business address.
- Phone or Email: Some businesses get the option to verify via phone call or email.
- Instant Verification: If you’ve already verified your business with Google Search Console, you may be eligible for instant verification.
Follow the on-screen instructions carefully for your assigned method. For video verification, make sure your video is clear and meets the criteria provided by Google.
Step 7: Optimize Your Google Business Profile
Once verified, optimize your profile for better visibility:
- Add Business Hours: Keep them updated, especially during holidays or special events.
- Upload High-Quality Photos: Include pictures of your storefront, products, services, and team. Businesses with photos get 42% more requests for directions and 35% more website clicks.
- Write a Compelling Business Description: Use relevant keywords naturally but avoid keyword stuffing. Explain what you offer and what makes you unique in 750 characters or less.
- Encourage Customer Reviews: Ask satisfied customers to leave Google reviews. Respond to all reviews, both positive and negative, to show engagement.
- Add Products or Services: If applicable, showcase your offerings with descriptions and prices.
- Use Google Posts: Share updates, promotions, events, and news directly on your profile.
- Enable Messaging: Allow customers to send you direct messages via Google.
Step 8: Keep Your Google Business Page Updated
Regularly update your profile with new information, promotions, or business changes. Active profiles tend to rank higher in local search results. This means that rather than customers having to go through a list of 20+ of your competitors, your profile is more likely to be seen much sooner, increasing your chances of conversion.
Google Business Profile Troubleshooting & Common Issues:
- Can’t Verify Your Business? Try a different verification method or contact Google support.
- Wrong Business Information? Edit your profile in your Google Business Dashboard.
- Duplicate Listings? Request to merge or remove duplicates via Google Business support.
Utilizing A Local SEO Marketing Company
If you want to take your GBP and online business performance to the next level, consider hiring a Local SEO marketing professional. These experts can help with:
- Optimizing Your Business Profile: Ensuring your listing is fully optimized with the right keywords, categories, and media.
- Managing Reviews and Engagement: Responding to Google reviews and interacting with customers to boost credibility.
- Local Link Building: Acquiring backlinks from authoritative local directories and websites.
- Competitor Analysis: Understanding what works for top-performing competitors and applying similar strategies.
- Ongoing SEO Strategy: Keeping your profile and website optimized as Google’s algorithms change.
Hiring a professional can save you time and maximize your chances of ranking higher in local searches, driving more traffic to your business.
How to Set Up A Google Business Page for Success in 2025 & Beyond
Adding your business to Google is a simple yet powerful way to improve your online presence. By following these steps, as well as keeping your profile active and up to date, you’ll attract more customers and enhance your local business authority.
Ready to set your online business up for success in 2025 and beyond? Contact Visibly Connected Home Service Marketing at 281-940-7463. Their team of local SEO experts can help optimize your Google Business Profile and implement a winning strategy to grow your business online!
