Why Is Keyword Research so Important?
When looking for home service, using a basic online word search is one of the primary ways to find what you are looking for. If you use the right words in your search, within a few clicks you can have exactly what you want. As a service provider, you want what you offer to be on the other side of that search.
Keyword research will help bring your products and services to the top of the search list. Establishing the right keywords for your brand acts as bait for potential clients. As much as possible, you want to generate attention from those who are best suited for your home services.
If you are looking for a way to increase traffic to your website and generate more revenue, keyword research is a great tool. Most successful businesses have a marketing strategy. To learn more about how to use keyword research as a part of your home services marketing strategy, keep reading.
What Is Keyword Research?
Keyword research is a process of examining and clarifying the words that attract your target audience with the end goal of increasing revenue. While keyword research establishes what you are known for, it also is a process of discovering what words customers connect with your services. It’s easy to think that keyword research only impacts your search engine optimization (SEO). However, the language connected to your brand goes far beyond a basic word search.
We live in an age where you can find anything on the internet, which has become our primary source of information. Over half of the world has access to and uses the internet for informational purposes. Having precise and relevant information related to your home services is crucial when it comes to digital marketing. You want to make sure you are attracting those you are targeting.
There are several types of digital marketing, including but not limited to search engine optimization (SEO), social media marketing, content marketing, email marketing, search engine marketing, and more. It is important to recognize the broad reach that your brand’s keywords could have. When searching for a product or service, most people will use the same words across platforms.
You want to ensure that the expertise you offer is marketed in a way that is broad, clear, and relevant. You want to target words that are meaningful to your intended audience. Again, the end goal is more customers. Keyword research allows you to cast a wider net and increase your conversion rate.
How to Perform Keyword Research
Performing keyword research is not as complicated as you may think or as it may sound. There are some great analytic tools available that will make your research quick and easy! It’s so easy that you can begin your research right now. Below are some steps to help get you started.
Find Relevant Words That Generate High Volume
You want to ensure you are using keywords that people are looking for often. You want to use words that are worth your time and effort. High-volume keywords are words that are searched at a high rate. The value of using high-volume keywords is simple: it increases the likelihood that people will see and engage with your products and services. It’s important to know and understand what words are currently popular.
To find the average monthly volume (AMV) of a word, you can use a resource like Google Keyword Planner. To help cast your keyword net wider, try to come up with more than one high-volume word that is related to the home services you provide. You will want to check the AMV regularly to ensure that your keywords are continuing to attract potential clients.
Little Competition Is Ideal
The goal of keyword research is to highlight your brand and services. Decreasing the competition is a great strategy to up your chances of being seen. Websites such as Semrush allow you to see what other businesses use keywords like yours.
You want to refine your keywords so you won’t have many other high-quality competitors using similar keywords as you. You can also use Google Keyword Planner to find out how competitive a keyword is. Google’s competition rating uses a scale of low, medium, and high. You want to try and use keywords that have low to medium competition.
You want to be sure that you are gathering enough information to provide you with a well-rounded picture. Regardless of the competition or the use of high-volume words, some words are considered too difficult to be effective for SEO. You can use a website like Moz to score your keyword difficulty.
Moz uses Page Authority (PA) and Domain Authority (DA) to rank the viability of your web page being seen. In short, the rating system takes the quality, trustworthiness, and exposure of domain pages using the same keywords into account. Although you may have chosen words that have little to moderate competition, PA and DA intuitively predict how often someone will see and click on your page.
Conversion Is Key
When researching your keywords, you want to ensure you are using long-tail words. These words or short phrases have a greater level of precision in describing what you offer. Consider, for example, the difference between home security and home security for an apartment. These terms could have two different meanings. You may have a greater probability of capturing the attention of your target audience by using terms or phrases that are more precise.
Remember, the end goal of keyword research is to increase traffic to your site and generate more revenue. Your long-tail keywords should be specific enough to convert a browser into a customer. You want to ensure that you are targeting the purpose of someone’s search.
Know What You Are Up Against
At this point in the process, you have taken the time to find keywords that have a mixture of low competition and high search volume. Now you want to know who and what your competition is. Researching your competition is important because it may give you ideas on how to gain a creative edge over your competitors.
Knowing this information may support you in determining the best keywords to use to increase traffic to your page over your competitors. Again, the language you use is vital in speaking to your ideal client. If you are having difficulty determining what words to use to drive traffic to your page, you have the option to search your competitor’s URLs to find out what keywords they use.
In addition, taking time to learn about the businesses that use the same keywords as you will allow you to have a better understanding of what they offer and what type of customers they are targeting. Knowing this type of information may give you further insight into how to maximize your marketing strategy. Believe it or not, your competition can inspire you to up your game!
Practical Steps on How to Begin Now
Quality home services marketing is important because home services are important. The goal is to create a marketing strategy that is sustainable and adaptable. As time progresses, so do people and their behaviors. It is important to remain up to date with your target audience and what is relevant to them related to home services. The better you know your customers, the better you will be able to provide them with what they need. Some useful ways to begin using keyword research in your marketing are:
- Take some time to determine words that describe your brand and are relevant to the services you offer. These words will be a good list to start with when establishing your keywords.
- Find synonyms to use. Once you create a list of words that describe your brand, create a list of similar words. This will expand the possibility of finding words that will rank high in SERPs.
- Use a tool like Google Keyword Planner and begin to look at keywords similar to yours. Begin to incorporate those words into your blog posts, web copy, and other content you produce. Once you do that, track your webpage analytics and see whether it makes a difference in your traffic.
- Research your keywords at least once per quarter. This will allow you to get into a routine of consistency when it comes to tracking analytics and paying greater attention to what words you use to describe your home services.
Getting started in keyword research is a breeze. You can begin today! In just a few easy steps, you can increase the visibility of your brand and the home services you offer. Should you desire more detailed information on how to take your digital marketing to the next level, you can reach out to one of our qualified specialists by clicking here or calling us directly at (281) 940-7463.