Top 5 Benefits of Creating Fresh Content
Fresh content helps fuel the success of online businesses like no other. Creating new and insightful content can be an exhilarating and beneficial process. It’s creative, it represents your brand, and it’s an exciting achievement for sure.
But you have to think of your online business as a freshly laid egg. Yes, your web design is crucial, but it’s only the outer shell that supports the growing life within.
The majority of your online success will come from fresh content accompanied by strategic SEO tactics. Content creation is one of the most important ways for you to reach your audience, capture their attention, pull them in, and keep them coming back for more!
In this article, we are going to be discussing the top 5 (incredibly impactful) benefits of creating fresh content. So pull out some paper and be sure to take notes, your online business has a lot to gain from what’s coming next.
#1. Fresh Content Creates an Audience & Drives Conversions
Valuable content creation is truly an art form. If you think of your content as a funnel that leads your potential customer directly to your product or service, it all starts to make sense.
Content creation is intended to provide value for your target audience. You want readers to feel interested, engaged, informed, and attached.
Let me explain the funnel further:
- Interest starts with a creative attention grabber. You achieve this by being clear about the intent of your content from the start and making the read seem worthwhile, i.e., your title and introduction paragraph.
- Engagement is crucial, if your content doesn’t keep your reader interested you’ve wasted your time.
- Information is just as important. Your content should be informative as well as interesting, this is where you gain your value and trust.
- Attachment is simply formed from the relationship you’ve built through your engaging and informative content. This part of the funnel is where you earn your authority and gain conversion. Once you’ve captured your audience and pulled them in with real value, you become their go-to for whatever it is you offer. If that isn’t powerful, I don’t know what is.
#2. Growing Visibility
Fresh content will help you create more connection opportunities. Every time you publish a new page of content, Google takes in the latest information to index and share. As you accumulate depth and value, you gain more and more opportunities for visibility as well as domain authority. Consistently quality, relevant, and fresh content creates a plethora of diverse avenues from which your target audience can reach you and gain an opportunity to convert.
#3. Brand Awareness & Reputation
The more value you create for your audience and share through content creation, the more you stake your claim as an authority in your field. Brand awareness/positive recognition takes time and requires a tedious form of relationship building.
Every time you put out fresh content that smoothly and effectively pulls your audience through “the funnel”, you shed even more light on who you are as a company, what you have to offer, and why you are the best choice.
#4. Audience Retention
Using content creation to pull in your audience is only half the battle. Retention is where you really start to make headway. By consistently putting out fresh content, your audience will always have a reason to come back. And as they do, they begin to trust and rely on you more and more with every interaction. After all, you continuously offer them a value that they probably aren’t getting anywhere else.
#5. Fresh Content Helps Solidify the Foundation of Your SEO
SEO is the structure within content that helps Google effectively make online connections. Content creation is how you build those road maps and hand them over to search engines. Every time fresh content is created (with SEO in mind), Google gains a better understanding of what you offer, who your target audience is, and how to make that connection for you.
Fresh Content Fuels Fresh Business
As you can see, consistent and quality content can create a lot of value for your online business in many different ways.
Wait, what’s that… you don’t create fresh content for your website?
Well, you better get started because I can almost guarantee that your top competitors do! I know what you’re thinking, “I can’t create a valuable piece of content to save my life” No reason to lose sleep.
Seriously, don’t sweat it, just partner with an experienced home services marketing company that offers content creation and SEO services.
If you want a successful online business, you can’t hold back from getting it off of the ground. Success requires hard work, valuable partnerships, and serious dedication, Give Visibly Connected a call today to get started!