Digital Marketing Guide for Home Services
Digital marketing is a proven tool intended to help businesses, just like yours attract leads and accumulate valuable conversions.
Converting more leads for a home service business simply translates to more success and steady growth.
Depending on what industry you are in, home services are abundant.
Whether you specialize in HVAC, electrical, plumbing, roofing, pool services, or any other area of home service, you need to build a bridge of authority and trust between your business and your target customer for success.
As a business owner, you know your customers are out there looking for your services.
You just have to find the best way to reach them and build a lasting relationship that benefits the customer and your business.
For many years now, digital marketing has been a significant way of doing just that!
In this article, we are going to be sharing several impactful digital marketing strategies designed to attract and retain your target audience. Let’s get started!
Here’s What We Will Cover:
- Build a Home Services Website Designed to Convert
- Get connected: Local Directories
- Create a DIY Guide to Add Value for Your Customers & Build Trust
- Invest in Search Engine Optimization
- Claim & Optimize Your Google My Business Listing
- Social Media: Stay Involved & Available
- Invest in Paid Search Ads
- Become Google Guaranteed
- Embrace Reviews & Customer Engagement
- Become the go-to by Providing Fresh Content
- Capture Attention & Build a Reputation with Videos
- Stay Ahead of the Game with Digital Newsletters
Impactful Marketing Tips for Home Service Companies
In today’s business world, accessibility and convenience are just as important as experience and skill.
You can be the best home services provider in your area, but without marketing your business properly, building success can be extremely difficult.
These days it’s all about technology, i.e., a digital presence.
For any chance at survival up against your competition, you need to have a website designed to represent your brand well, keep up with search engine standards, and attract/convert traffic.
Your website is an online reflection of your business.
Because of this, it is crucial that your site is easily accessible and navigable on all platforms to maintain design quality and user experience alongside search engine standards.
Example: Smartphones, desktops, laptops, tablets, etc.
To maintain the exposure of your business, adaptation to change is essential.
These days, most local directories have gone digital.
To keep your business’s contact information readily available for potential customers, make sure to add your business information to virtual directories.
Beneficial directories will likely include; Google, Yelp, Angie’s List, Facebook, LinkedIn, Bing, Local.com, BBB, Yahoo, and 100’s more.
Keeping up with your business listings is an essential part of building a successful online business.
It is also vital that they are managed regularly with consistent information and kept up to date.
DIY guides are a great way to draw customers in, address their challenges, build trust, and keep them coming back for more.
You may feel concerned about a loss in service by teaching your online audience how to change out their air filters or shock their pool, and that’s normal.
But in reality, you are building a relationship in which you become the authority they seek when they can’t figure it out for themselves, or a larger job arises.
Simple “how-to” guides and FAQs are a great way to accumulate online traffic by addressing the exact needs of searchers, educating them, and keeping your expertise readily available.
SEO consists of a wide variety of optimization techniques, all designed to put your website on the map and drive traffic.
SEO efforts typically include:
- Extensive keyword research and proper application
- Optimization of content- page titles, meta descriptions, image alt tags, link building, etc.
- Website navigation optimization
- Site speed optimization
- Indexability for search engines like Google
- Quantity and Quality traffic control
- Constant monitoring & research
- Schema markup
- Regular content creation, and much, much more!
Because SEO is such a multidimensional approach to marketing, it’s usually best to partner with a digital marketing company. Although you can do some of it on your own, you will need help to reap the full benefits of search engine optimization.
Google My Business has quickly become one of the most prominent ways for searchers to quickly spot what they are looking for in SERPs and make a selection based on customer reviews and overall appeal.
Creating Your Listing:
- Log in to the Google account associated with your business, or create one if you do not have one already.
- Go to google.com/business and click on (start now) in the top right corner.
- Accurately and thoroughly fill out your account information as requested.
- Choose an account verification process.
- Begin optimizing your account with images, location, business hours, and other important information.
If your home services business already has a GMB listing, you must go through the necessary steps to claim that listing and correctly optimize all of the information for search engines and user experience.
Many forms of social media marketing play a large role in business marketing these days.
To stay relevant and in front of your target audience, it is essential that you are available on social platforms where potential customers frequent.
Creating a Facebook, Instagram, Twitter, and LinkedIn page to manage your online presence/reputation is a smart way to build relationships that may turn into business.
Building business to business relationships through social media is also an essential part of growth.
Although you may not always see instant gratification, using social media, and other forms of networking have been proven to significantly improve brand reputations and growth rates.
Paid digital advertising is a powerful way to hone in on your target market, get in front of them, and make a connection.
Paid ads create significant exposure that you probably wouldn’t have had otherwise and help to improve your overall web traffic and lead rate.
For the best results from paid advertising, you need to have a qualified partnership or team member capable of adequately optimizing and targeting your ads to create real results.
If you are in the home services industry, then surely by now, you’ve heard of the Google Guarantee Program, also known as Google Local Services.
Google Guarantee is a program that backs up the legitimacy of your business as well as the quality of services you offer through third-party validation.
Google guarantee also places your business’ listing above paid search results, which dramatically increases your overall exposure, leads, and conversion rate.
To learn more about Google Guarantee, Click Here!
Customer reviews are incredibly important!
Reviews have become one of the first aspects of an online business that customers look for before reading about the details of your service offerings.
Reviews also build a sense of legitimacy and trust for customers contemplating using your services by reassuring your industry’s authority and reliability.
It is also important to professionally respond to both good and bad reviews regularly to show that you care about your customers and take responsibility for your work.
Fresh content creation is a significant part of building and maintaining online authority in your industry.
Regular content creation is one of the major ways that search engines (like google) recognize your online presence and the value you have to offer searches.
It is crucial to remember that Google is a business and that its success comes from taking searchers exactly where they need to go and offering them the best resources and experience available.
Fresh content creation (like blogs, service pages, FAQs, etc.) shows Google your authority, expertise, and relevance.
It also fuels the need for Google to bring you qualified traffic and help build relationships with your customers by providing an excellent user experience and valuable resources worth sharing.
It’s no secret that videos grab people’s attention.
Videos are often easier to digest than written content and also create a convincing and fulfilling experience for the end-user.
Videos build trust and a sense of familiarity with your target audience.
If you have time to create original videos (whether it be of your work or even customer testimonials), you can potentially gain a lot of trust and recognition by bringing your business’ brand and reputation to life and putting a face to your company.
Digital newsletters are a great way to build a community of past and present customers.
Just because you’ve already provided your services to a customer doesn’t mean it has to stop there.
The relationship could potentially grow through digital newsletters and continue to benefit your business.
Newsletters are just another way to keep building your business relationships, establish authority in your market, and stay connected to your audience.
With a regular newsletter, your current customers get to see other services you offer, while past clients are reminded of your business and receive updates on new services and current promotions.
You still get emails on promotions and services from that company you bought your laptop a year ago because they work!
Assuming they offered you a quality service or product the first time, eventually, you will need something else, in which you will likely choose that same company to do business with again.
- More growth opportunities
- Higher conversion rate
- Establishment of your reputation and authority
- Solving customer problems
- Better ROI
- Higher revenue
- Computable results
- Expanded reach
- Steady growth
- Stay ahead of your competitors
- Adapt and overcome
Digital Marketing: Become the Authority in Your Home Services Industry
Proven digital marketing efforts like these are the most effective way to get your home services company to the top of Google search results pages and keep it there.
Your online presence is just as significant as your brick and mortar, and in some cases, even more so.
If you have any questions on how to utilize these marketing tools to the fullest for your home services business, Give Visibly Connected a Call Today, we are happy to help!