(SEO) stands for search engine optimization. In other words, “One ring to rule them all.” –Just a little corny Lord of the Rings joke for you.
But seriously, search engine optimization is a pretty big deal! No matter what service or product you are selling, I can almost guarantee there is a person somewhere out there needing to get to you.
Lucky for us, phonebooks aren’t the way to go anymore. I mean, what a bore right? Almost everyone in today’s market (and I do mean everyone) searches for the products and services they need online through search engines like Google and Bing.
These algorithms, over time, have developed some pretty advanced web-indexing technology! What do I mean by this?
Well, when someone pulls up a search engine and types in something like “Women’s cat t-shirts made of cotton” (because they are allergic to polyester of course) the search engine will quickly scan the entire web. All possibly related websites along with their content and lists out in order from best to worst the most likely web-page options to contain precisely what that person is looking for.
You may now be asking yourself, “What do cat t-shirts have to do with my business?” and the answer to that, is nothing! However, SEO is what fuels search engines to lead searchers to a potential conversion, and THAT my friend has everything to do with your business.
SEO is the process of using mapped out marketing tools like keywords, focused content writing, and analytics, all in efforts to make your online business visible and show up when people search for related goods and services.
Without SEO, your online business goes completely unnoticed with every possible competitor being shown as an option instead.
SEO is your best salesperson, working day and night tirelessly to get your online business noticed and provides you the leads you’ve been looking for.
When you partner with an SEO company, you’ve taken on an entire team of today’s most important business building blocks. After all, nearly everything is digital now. Storefront marketing and sales associates are wonderful, but they simply aren’t enough anymore for real growth. SEO solves this problem in leaps and bounds.
One of the most significant perks to using an SEO company is that SEO is evergreen! What this means is, once the keywords and the focused content are all in place and optimized on your webpage, it will always be there.
Search engine optimization will be in your corner 24/7 tirelessly working to bring you sales and lasting customers. With a visible online business optimized by an SEO company, people are always able to reach out to you for your services in one way or another.
When it comes to building a successful business that lasts for generations to come, brand awareness is truly key. After all, you will always have innovative competitors who want to rule the market just as much as you do, sometimes even more.
That is exactly why having an SEO company build your brand awareness is so important. With the old ways of marketing, you can only reach so many people, and often not always the right people.
Search engine optimization is the only tool that markets to “the right people” at all times without you even lifting a finger. With SEO keeping you on the front lines in search engines, your brand awareness has endless possibilities and staying power. In today’s market, a business needs that backing to survive.
Search engine optimization is a very technical process. An SEO company brings in the skill and know-how it takes to run the show. Search engine optimization uses a lot of trackable analytics and specialized marketing techniques (like Google Analytics) to bring you 24/7 digital marketing, perfectly customized to your online business needs.
When you hire an SEO company to optimize your site, one of the very first things done is to navigate through your webpages to get a feel for its user-friendliness.
Today’s society has become used to ease and convenience. If your site is outdated, slow to load, clunky to operate, and hard to navigate, customers aren’t going to stick around or convert to what you’re offering. Obviously, that is bad for business.
An SEO company will quickly come in and provide the necessary updates required to make your online business as user-friendly as possible. When this happens, your customers not only love your services but also love the ease of access it provides. Unlike an in-person storefront, your web pages “user-friendliness” IS your customer service.
When you partner with an SEO company, you install a business magnet into the back end of your webpage.
Search engine optimization is a master at continually sending you the exact customers you’re looking for by showing off your business to anyone and everyone who searches for your services. Being readily available, convenient, and in full view at all times is how you gain and retain a loyal customer base.
Market-share is where you fall in line between your customers and all of your competitors. If you are lost somewhere in the middle or back of the line for search engines, your business will have a very hard time taking ownership of your desired market share.
When you take advantage of an SEO company and their services, you instantly gain a stronghold in your market share, with an entire team that knows exactly how to get you to the front of the line!
If you are ready to get ahead of your business’s competitors and bridge the digital gap between you and your customer base, call Visibly Connected today at 281-940-7463! With over 45 years of combined SEO experience, Visibly connected has exactly what you need to get ahead of the game and stay there!