HOME SERVICES
PAY-PER-CLICK MARKETING
Pay-per-click Advertising offers a robust solution to targeting specific service areas with expertly optimized ad sets designed to drive traffic to your landing page and convert that traffic into new service leads.
Visibly Connected utilizes a combination of our personal home services marketing experience and advanced machine learning algorithms to ensure your ads have the greatest impact possible.
OUR PROCESS
HOW WE DRIVE MORE SERVICE CALLS FOR YOUR HOME SERVICES COMPANY
Keyphrases.
Building and maintaining an aggressive list of keyphrases is crucial when it comes to paid search ads. More and more users are searching with unique keyphrases every day - this means that your list of keyphrases needs to constantly be evolving to keep up. Your negative keyphrases are just as important, these allow us to pinpoint exactly when your ads are displayed.
Ad Creatives.
From the compelling wording of your text ads to the eye-catching design of your display ads and landing pages, we provide it all. Our team is constantly pushing our creativity to the limits and discovering new ways to draw the attention of your target right to your ads. Our award-winning ad campaigns run lean and are created with conversion at the forefront of our minds.
Optimization.
Paid Advertising isn't as simple as creating some ads, spending a budget, and watching the leads roll in. Ad optimization is crucial when it comes to maintaining a successful paid ads campaign. We are constantly monitoring your ads for all of the detailed metrics which give us the insight we need to make improvements to the overall performance of your campaign.
A/B Testing.
If you decide to run a campaign based on 1 concept - how would you ever know whether or not you made the right choice? A/B testing allows us to send multiple ad campaign concepts into the wild to see which performs the best and yields the highest ROI. Armed with this information, we are able to continue to trim the fat and always run the most efficient campaign possible.
Budget Strategy.
We work with your home services company to discover your goals and uncover the best plan of attack to achieve those goals. Our mission when strategizing your ads budget is to get the most bang for your buck and we do this by controlling when, how, and why your money is being spent to help ensure that your budget is spent on your target market.
Remarketing.
It doesn't matter how great your home services company is - not every visitor turns into a lead or a customer. That's where remarketing comes in. We make sure that you are squeezing every ounce of opportunity out of your marketing dollars by continuing to deliver tailored ads to the portion of your audience who has seen your offer but has not yet converted.
PERFORMANCE
SHOW UP AT THE RIGHT TIME, ALL THE TIME
Whether your client is searching for your specific service at the exact time of their needs or if they are browsing social media and see your companies advertisement, it's crucial that you are always in the right place at the right time. Visibly Connected works closely with your home services company to deploy an aggressive paid advertising campaign to make sure that your brand is seen at the most ideal time for conversions.
"Very effective and professional marketing team/agency. Visibly connected took over all of our marketing about 2 months ago and all I have to say is I am very pleased and they have earned my business for a lifetime."
- Mike Dilger
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KNOWLEDGE
FREQUENTLY ASKED QUESTIONS
Pay-per-click advertising, or PPC, is a specific type of marketing that drives traffic to your website by employing specific keywords.
The advantage of this type of advertising is that your product will appear at the top of the search results page, but you only have to pay for the service when the ad is clicked on. This makes PPC advertising an affordable option for small businesses.
Some of the most popular platforms for PPC advertising are Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
If you are looking to get started in the complex world of PPC advertising, these sites should be at the top of your list.
The minimum ad-budget we require our clients to have is $1,000 per month. Based on our experience in this industry, anything less will not yield the results you are looking for.
Different clients have different goals, and it could very well be that your budget may need to be larger to accomplish your specific goals.
As a marketing company, we don't sell leads. We are in the business of marketing your home services brand and establishing a strong name in your service area.
Google does have a platform known as Local Services that allows the user to pay-per-lead instead of paying-per-click but with some specific differences from traditional Google Ads.
Unlike Search Engine Optimization, PPC advertising offers much more immediate results.
As soon as we start running your ads, you will begin to get clicks. From that point, we start our process of optimizing your ads and landing pages to get you the most bang for your buck.
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LET US GET TO WORK ON YOUR HOME SERVICES PPC TODAY
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