FACEBOOK MARKETING
FOR HOME SERVICES
Long gone are the days of spending a ridiculous amount of money on TV commercials, billboards, and direct mail. While those tactics have a place for certain situations, you can more often reach your goals with a properly crafted Facebook Marketing campaign. Marketing your Home Services Company on Facebook allows you to put your message directly in front of millions of people without the high costs associated with traditional media buyers.
Are you ready to establish some insane brand recognition for your Home Services Company?
OUR PROCESS
HOW WE DELIVER POWERFUL FACEBOOK ADS RIGHT TO YOUR TARGET MARKET
Demographics.
The power of Facebook Marketing for your Home Services Company lies within our ability to access Facebook's vast database of user data. Unlike PPC Marketing which uses targeted keywords to serve your ads, Facebook Marketing serves your ads once certain criteria are met such as geographical location, age, sex, interests, and more. This allows you to market specifically to your ideal client which we are able to uncover using fictional customer personas.
Lookalike.
Have you ever wondered what characteristics make one of your leads convert and another not? Visibly Connected is able to build a lookalike audience based on the underlying characteristics of only the users who have converted into leads when viewing your ads. This means that you will be able to target a specific group of people who are more likely to convert when your ad comes across their feed.
Ad Creatives.
There's a lot of competition when it comes to Facebook Marketing and your Home Services Company needs to stand out. From the compelling wording of your ad copy to the eye-catching design of your ad images and videos, we provide it all. Our team is constantly pushing our creativity to the limits and discovering new ways to draw the attention of your target right to your ads. Our ad campaigns run lean and are created with conversion at the forefront of our minds.
A/B Testing.
If you decide to run a campaign based on 1 concept - how would you ever know whether or not you made the right choice? A/B testing allows us to send multiple ad campaign concepts into the wild to see which performs the best and yields the highest ROI. Armed with this information, we are able to continue to trim the fat and always run the most efficient campaign possible.
Optimization.
Facebook Marketing isn't as simple as creating some ads, spending a budget, and watching the leads roll in. Campaign optimization is crucial when it comes to maintaining a successful social media ads campaign. We are constantly monitoring your ads for all of the detailed metrics which give us the insight we need to make improvements to the overall performance of your campaign.
Budget Strategy.
We work with your home services company to discover your goals and uncover the best plan of attack to achieve those goals. Our mission when strategizing your ads budget is to get the most bang for your buck and we do this by controlling when, how, and why your money is being spent to help ensure that your budget is spent on your target market.
STAY PART OF THE CONVERSATION
BECOME A HOUSEHOLD NAME WITH FACEBOOK MARKETING
Facebook Marketing has quickly become the modern equivalent of the freeway billboard. Visibly Connected works closely with your team to help produce captivating content such as company overview videos, real-life client testimonial videos, and service-specific ads that is sure to make an impression on your target market. We deploy aggressive awareness campaigns with one goal in mind - making your Home Services Company a household name. By geo-targeting your service area, we are able to serve your ads to the very people you are looking to gain as loyal customers with laser-precision accuracy.
"We own a small electrical company, and needed help marketing ourselves[...]From the moment we first met with them, we knew this is the company we wanted on our team[...]We have now been with them for almost a year, and have seen our business double."
- Jana Wilson
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FREQUENTLY ASKED QUESTIONS
Very good question - think of it like this;
Facebook Marketing is the modern-day equivalent of billboards. You are wanting to expose your brand to as many people in your service area as possible. This will help ensure that your name comes to mind whenever they happen to experience the problem that your home services company solves.
Google Ads are like the modern-day yellow pages, where a potential customer is experiencing a problem at that moment and looking for a business with the solution.
No. We only access your account through Facebook Ads manager and run ads for your business page which are displayed differently than your normal business page posts.
A lot.
We are able to segment your target market into specific audiences and serve them ads depending on their interests.
We are also able to geo-target your exact service area to ensure that your ads are only being served to people who are within your service area.
There are other targeting methods we are able to accomplish, however, sometimes less is more. We will discover your goals and come up with the perfect plan for targeting your ideal audience.
GET STARTED
LET US GET TO WORK ON YOUR FACEBOOK MARKETING FOR HOME SERVICES TODAY
Complete the form below to get more information from one of our Home Services Specialists.