Replacement Window Company Marketing

A $356K GROWTH IN REVENUE IN JUST 1 MONTH

INDUSTRY: REPLACEMENT WINDOWS, REPLACEMENT DOORS

SERVICES: LOCAL SEO, GOOGLE ADS, WEB DESIGN & DEVELOPMENT, FACEBOOK ADS

Replacement Window Company

Case Study – Superior Window Company

Superior Window Company has been providing replacement windows and doors to residents in the greater Houston area since 2007.

When Superior reached out to Visibly Connected, they were exploring options for changing their marketing partner as they were dissatisfied with their current agency. After discovering the issues they were experiencing, we put together a plan to take over marketing and deliver better results with Google Search Ads and Local SEO.

Superior Window Company saw a YoY revenue growth of $356k in April of 2021. Below you can see some key metrics from those results.

89.4%

Organic Traffic

1,300%

Organic Leads

38%

Cost Per Click

104

PPC Conversions

OUR APPROACH

Check out the process we used to help change this replacement window company’s opinion about digital marketing agencies.

Google Search Ads

We began with taking over Google Search Ads for Superior when they approached us, unhappy with the performance of their marketing company at that time. We were able establish new ads accounts and greatly improve their ads performance to start with the most immediately impactful of their services.
Local SEO

Their previous marketing agency didn't put much emphasis on Local SEO and never provided Superior with the information to be able to track where their leads were coming from. After our improvement to their PPC campaigns, we began focusing our efforts on their website content and structure to really improve their rankings and the quality of traffic being driven to their website.
Facebook Awareness Ads

Superior Window Company was looking for an alternative to traditional TV commercials to help generate brand awareness and increase exposure. We were able to gain them mass-market exposure with a modest ad spend utilizing an Awareness Ad campaign on Facebook.
Web Design & Development

Finally, after the rest of the elements were in play and working properly, we were able to focus on improving the quality of the Superior website. By focusing on site speed and user experience, we were able to greatly improve the average time on page and number of pages visited in a single session.

Replacement Window Company Marketing

Case Study – Superior Window Company

OUR APPROACH

Google Search Ads

Local SEO

Facebook Awareness Ads

Web Design & Development

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