Custom Home Builder Marketing

SEE HOW THEIR CONVERSION RATE GREW BY OVER 110%
INDUSTRY: CUSTOM HOME BUILDER, CUSTOM POOL BUILDER
SERVICES: LOCAL SEO, GOOGLE ADS, WEB DESIGN & DEVELOPMENT
Picklo Homes Logo
Custom Home & Pool Builder

Case Study – Picklo Homes

Picklo Homes is a custom home builder and a custom pool builder known and respected for their superior craftsmanship, diverse experience, and ability to build any imaginable custom home or pool.

Their goal was to expand their market presence and refresh their website to better suit their clients’ needs.  Picklo had been a client of ours for a few years but made the decision to increase his marketing efforts for 2022 by hiring us to develop a new website, employ Google Search Ads, and increase his SEO output.

The decision proved to be successful with his conversion rate increasing by more than 113% and his bounce rate dropping by more than 98%.

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OUR APPROACH

Check out the services that helped turn this custom homebuilders website into a conversion machine.

  • Local SEO

    For 2022, Picklo Homes wanted to really amp up their marketing to see what kind of impact they can have. We started by mapping out an aggressive content calendar for their onsite SEO, optimizing their offsite resources, and creating the structure for a successful campaign with their new website design.

  • Web Design & Development

    After having spent several years with a website from a previous agency, Picklo hired Visibly Connected to completely refresh their site. We worked closely to uncover the important elements of the business and really understand what their clients wanted to see when landing on their website. An absolutely beautiful design paired with very functional development delivered a remarkable website.

  • Google Search Ads

    We also set out to bolster Picklo's Local SEO results with targeted Google Search Ads to help reach out a little beyond their immediate market and get them into the more populated market of Houston.