Case Study – 1 Source Water Well & Septic
1 Source Water Well & Septic provides Montgomery County and the surrounding community exceptional septic system and water well service with over 40 years of experience.
Joey, the owner, was referred to Visibly Connected when he was asking around for marketing advice. After having run ads on Facebook for a while on his own, he was looking to take things to the next level. We first developed a plan to create a website that matches his brand image while providing an enjoyable experience for his visitors. At the same time, we deployed a Google Ads campaign to target water well and septic system clients in his service area to help bolster the long-term goals for search engine optimization.
Check out these results we got in the first 3 months.
361%
Conversion Rate
76%
Cost Per Lead
200%
Organic Traffic
43%
Bounce Rate
OUR APPROACH
Check out the tactics we used to get off to a running start with this relatively new septic and water well company.
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Google Search Ads
We wanting to hit the ground running with the marketing campaign for 1 Source Water Well & Septic. To do that effectively, we started running targeted Google Search Ads to the exact markets that 1 Source wanted to do business in. This helped get the phones ringing and started generating revenue while we began the next phase.
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Web Design & Development
Working closely with 1 Source, we walked through the discovery process to learn more about their services, what their clients are looking for, and how to best represent them through Website Design. After mapping out the service pages, we were able to develop a user-friendly website design that also looks good.
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Local SEO
With their ads running and the new website up, our tasking of ranking 1 Source on the first page of Google began. Through methodical content creation, onsite optimization, offsite resource utilization, and more, we are seeing a significant impact in traffic and conversion growth.