You’ve set up shop installing and repairing HVAC. You’ve found your premises, have hired your team, and now want to drum up some business. Where do you start? Networking is an excellent way to get to know people who might become clients, but it is only going to get you so far.
You also need to have a killer website so that you can reach a much wider range of people a lot more easily. A great website acts as your representative online 24/7 and is an essential part of your HVAC marketing. Done right, it will become your most valuable “employee.”
But what makes for great HVAC web design?
What elements are essential for a great site?
What will optimize your chances of getting some excellent business leads?
In this post, we will analyze that question. We’re not going to focus on the actual design elements or talk about including images; you know all that already. Instead, we’ll look at what your HVAC website needs and why.
Are you ready to learn what content to consider for web design for HVAC companies? Let’s take a look.
First and foremost, make your contact information big and bold so that people can find it easily. In order to contact you, all someone should have to do is to click on a link so that they can go through to the contact page.
Do include this button and the Appointment setting button we’ll talk about later on every page on the site.
If your site is not mobile responsive, it is dead in the water. According to Statista, 59% of Google visits in the USA, for the second quarter of 2018 were on mobile. The figure for Yahoo was a little lower at 50%, but that’s still a lot of mobile searches being conducted.
That means that people are increasingly likely to search for information on their mobile phones. If your site doesn’t display well on the small screen, you stand to lose up to 59% of the traffic that you might receive.
If that wasn’t bad enough, Google prioritizes sites that are mobile-friendly when it comes to search results.
Don’t assume that everyone automatically understands what services your company offers. Give them a list of services to refer to and then a brief explanation of each of those services. This could be a good sales tactic in itself – how many people know what maintenance their HVAC system needs?
By providing a quick description for them, you could spark the all-important, “I need to get that done” moment.
Why bother? Who believes those reviews anyway? Well, according to Statista, 87% of people would trust, or consider trusting online reviews. For those that said they would trust an online review, many specified that they would have to appear authentic, or there had to be a few reviews.
So encouraging your clients to leave a review for you on Facebook, Yelp, Google My Business, etc. is a good policy. You can even offer them a small reward for doing so – like a discount on their next service, or a chance to win a prize.
Get the links all set up and then ask the clients nicely to leave an honest review. Pick the best of the lot to display on your site.
Here’s where you get to brag a bit about your company and what you have achieved. You can also tell them a bit more about your team and how the service that you offer is better than that of your competitors.
Have you received any awards? Put these on the website, especially if they relate to customer service. Is your company a member of any professional associations? By listing these on the site, you give the client extra reassurance that they are dealing with the right company.
You do want to build your subscriber list. That way, even if the person is not ready to use your service just yet, you don’t completely lose all contact with them. Make it a short and sweet call to action and give them an incentive to hand over their email address.
It doesn’t have to be anything way out there – a simple checklist or article would work well.
This is convenient for both your clients and yourself. You can tie it into scheduling software, and the whole process can be automated. Why go to the expense?
Clients won’t need to phone in at all. They’ll be able to see what appointments are open and book a slot that suits them without having to leave your site.
Your clients can set their appointments at any time, night or day.
Your staff don’t waste time answering calls and making mistakes with addresses, times, etc.
Because it’s automated, there is a lot less confusion and potential for errors like double booking.
Now that you know what basics have to be put in place, here are some ideas for optional extras that can boost sales.
There are any number of reasons to create a blog for your site.
A blog can:
Why include a blog section on your site? This showcases and gives people access to your latest blog posts. It also ensures that there is some form of updated content on your site.
This would seem like a no-brainer, but you’d be amazed at how many HVAC sites do not include these details. Listing the brands that you have expertise in fixing can help to establish your credibility further. Very few companies will be able to work on every possible system.
By listing those that you can work with, you save the client with other models time and frustration. You don’t want to have them call you out only to find that you can’t do anything.
Visual content can convey a lot more information in a smaller space of time than the written word can. Why not add a short video to the site explaining a bit more about the company and what it is that you do? That gives you a range of different media on your site and makes it more interesting.
Consider this strategy when it comes to your blog as well. Change up the content by putting in the odd video tutorial, or explaining how an HVAC system works, etc.
With video, you get a chance to be a bit more creative. Videos are very popular because there is literally no work that the viewer needs to do to get the information.