Blog

October 16, 2017
every company should write a blog

Why Every Company Should Write a Blog

Why every company should write a blog is a topic that is of importance to…well…every company. A blog is a regularly updated web page, sometimes run […]
October 12, 2017
colors in marketing

Color Meanings in Marketing

The Importance of Color Everything visual that your company creates for marketing purposes, whether it’s a logo, email fonts, or social media images, communicates something about […]
September 4, 2017
Marketing after the storm

Marketing After the Storm

It is hard to know how to run your business or handle marketing after the storm. As residents in the Houston area, Hurricane Harvey  is on […]
August 14, 2017
social media strategy

Tips for Optimizing your Social Media Strategy

Many business owners and decision makers know they somehow need to incorporate social media into their marketing plan but do not know how to make the […]
August 1, 2017
first impressions

Does Your Website Accurately Represent Your Industry?

A website is one of the most powerful tools at your company’s disposal with the potential to reach nearly half of the world’s population.  That’s roughly […]
July 28, 2017
Tell Your Story

How to Tell Your Company’s Story

Marketing, at its heart, isn’t really about selling a service or a product. Marketing is about selling yourself—your brand, your story. Stories sell. Most services and […]
July 19, 2017
Mobile Optimization

How is Facebook Marketing Different from Advertising?

There are many ways to “market” your brand in today’s business world. Some companies make the mistake of being too one-dimensional in their marketing, utilizing only […]
July 6, 2017
social media marketing strategy

3 Questions to Consider Before You Invest in Social Media Marketing

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to expand your visibility and create awareness […]
June 22, 2017
Facebook Insights

The Three Most Insightful Features of Facebook Insights

Facebook is a powerful, and often under-utilized, social media marketing platform. There’s so much more to it than posting every once in a while and trying […]