October 15, 2018

5 Questions Visitors Want Your Website to Answer Before They Convert

Every website has two jobs: generating traffic and converting that traffic into buyers. You can spend a lot of resources on pay-per-click campaigns and optimizing your site for search engines to get traffic. If your website fails to convert that traffic into buyers, however, you are leaving a lot of money on the table.
October 11, 2018

What is a Customer Buyer Persona and Why is it Important in Marketing?

A buyer persona is a written depiction of your customer – a fictional, yet realistic character with real-life aspirations and problems. The most valuable buyer personas are detailed, well-researched, and human. They don’t live in isolation from the rest of the world, and, like ordinary people, they are sensitive to changes in their environments.
September 25, 2018

How Your Business Can Benefit From Trade Associations

Did you know a trade association has the potential take your business to the next financial level, practically overnight? A trade association is a group of companies collaborating to propel their organizations forward using the power of their combined expertise and support in areas such as advertising, education, political donations, lobbying, and publishing.
September 20, 2018

Top 3 Ways to Handle Negative Reviews

Negative reviews happen—that’s an undeniable fact of the business world. It’s how you respond to those negative reviews that matters. Improper handling of customer complaints, especially when made in a public forum, can be napalm to your business’s reputation, and thereby your sales.
September 10, 2018

Questions Your Digital Marketing Firm Should Be Asking

There are many digital marketing firms out there from which to choose. So, how do you know which one is right for you? There are some key questions that you should receive from your digital marketing firm. These questions will let you know that they are selective to find the right clients for their firm to do their best work.
September 6, 2018

How to Improve Your Online Reputation

Smart business owners know that online reputation is vital in today’s business climate.Research shows that 97% of consumers looked online for local businesses in 2017, and 85% of consumers trust online reviews as much as a personal recommendation!What does this mean to you?
August 27, 2018

How Does Social Media Help SEO?

Have you ever considered the impact of social media when it comes to search engine optimization and marketing your website? You might think that Pinterest is just for recipes and Instagram is just for selfies, but making strategic use of these and other social media platforms can actually give your business a boost in Google’s coveted page rankings.
August 22, 2018

Why Small Businesses Should Care About SEO

As a small business owner, having a digital marketing plan that includes SEO is not just a good idea – it’s essential for the health of your business. In past years, search engine optimization played an integral role largely for large and midsize businesses. Today, it is an indispensable and practical tool that will help any business, big or small, that looks to maintain and grow its customer base.
August 16, 2018

Should My Small Business Invest in Marketing Automation?

Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
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