Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
One does not need to be a graphics designer or even have extensive experience with infographics to create them for social media strategies. Social media images are usually considered to be difficult to create but that is not necessarily true. There is an easy method of creating these engaging graphics which involves the following…
The SEO environment depends upon the creation of secure environments where potential and existing customers can be contacted with minimal security risk. Out of the many options that offer security for transactions and data exchanges online, none perform as well as the SSL certificate. These digital certificates boost customer trust and offer high levels of data protection, among other various benefits.
Page authority is an online ranking process that uses logarithmic processes based on a 0-100 scale to predict how an online page will be ranked by search engines. This ranking method was developed by SEOmoz to enable different web content users to accurately identify their web pages rank, or Mozrank, according to search engine result pages (SERP).
Creating a website is relatively easy, but a professional touch improves its appearance and optimizes its functionality. A business owner wants to strike a balance between low-cost websites and maximum functionality or returns on their investment.
Do you ever wonder how people get that perfect photo? Part of that perfect photo is the sizing. Size does matter when it comes to the cover photo on your social media platforms. This infographic provides all the size and dimensions […]
We all understand that inbound marketing techniques add value. But, while we can track content traffic fairly easily, it is more difficult to track marketing ROI. In this post, we will look at how you can more effectively measure how much value your inbound marketing is adding.
A Customer Relationship Management (CRM) Tool is software that helps you keep track of all the interactions that you have with your clients and prospective clients. Every meeting, call, email or SMS sent to a prospect can be recorded so that you have a full history of the interactions with the client.