Listen, we’re not trying to be rude here, but the fact remains that DIY marketing in the digital era is just not a great way to go about things. We see it all the time. Companies are so wrapped up in their own jobs and then one day some hot new digital tool comes out and they begin with much gusto to use it for their business.
Why is my content failing to connect with people? Well, buckle up buttercup, because we’re going to take a hard and honest look at why your content marketing simply isn’t hitting home with customers in 2019.
Piecing together the puzzle of online marketing takes time, but through its process, with guidance, you can put together the story of your business, valid content that will entice and help customers, and use your platform to retarget potential leads that ultimately convert into sales.
Contact forms are probably the most important website forms that your business needs to put in place. The idea is simple – you offer prospective subscribers some form of reward, and they’ll provide you with their contact information.
Check through this article and see whether or not these strategies might work for you. They are all simple enough that you can get started straight away. All you need to do is to implement the strategy of your choice, and then monitor its effects on your results.
What can you do to ensure that the content on your site converts visitors into buyers? If you’re not in the business of online marketing, you may not even know where to start. Let’s take a look at seven changes you can make to your website’s content to increase its conversion rate.
Every website has two jobs: generating traffic and converting that traffic into buyers. You can spend a lot of resources on pay-per-click campaigns and optimizing your site for search engines to get traffic. If your website fails to convert that traffic into buyers, however, you are leaving a lot of money on the table.
A buyer persona is a written depiction of your customer – a fictional, yet realistic character with real-life aspirations and problems. The most valuable buyer personas are detailed, well-researched, and human. They don’t live in isolation from the rest of the world, and, like ordinary people, they are sensitive to changes in their environments.
You’ve set up shop installing and repairing HVAC. You’ve found your premises, have hired your team and now want to drum up some business. Where do you start? Networking is an excellent way to get to know people who might become clients, but it is only going to get you so far.