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Blog
November 13, 2018
Contact forms are probably the most important website forms that your business needs to put in place. The idea is simple – you offer prospective subscribers some form of reward, and they’ll provide you with their contact information.
October 18, 2018
Check through this article and see whether or not these strategies might work for you. They are all simple enough that you can get started straight away. All you need to do is to implement the strategy of your choice, and then monitor its effects on your results.
October 17, 2018
What can you do to ensure that the content on your site converts visitors into buyers? If you’re not in the business of online marketing, you may not even know where to start. Let’s take a look at seven changes you can make to your website’s content to increase its conversion rate.
October 15, 2018
Every website has two jobs: generating traffic and converting that traffic into buyers. You can spend a lot of resources on pay-per-click campaigns and optimizing your site for search engines to get traffic. If your website fails to convert that traffic into buyers, however, you are leaving a lot of money on the table.
October 11, 2018
A buyer persona is a written depiction of your customer – a fictional, yet realistic character with real-life aspirations and problems. The most valuable buyer personas are detailed, well-researched, and human. They don’t live in isolation from the rest of the world, and, like ordinary people, they are sensitive to changes in their environments.
October 1, 2018
You’ve set up shop installing and repairing HVAC. You’ve found your premises, have hired your team and now want to drum up some business. Where do you start? Networking is an excellent way to get to know people who might become clients, but it is only going to get you so far.
September 25, 2018
Did you know a trade association has the potential take your business to the next financial level, practically overnight? A trade association is a group of companies collaborating to propel their organizations forward using the power of their combined expertise and support in areas such as advertising, education, political donations, lobbying, and publishing.
September 20, 2018
Negative reviews happen—that’s an undeniable fact of the business world. It’s how you respond to those negative reviews that matters. Improper handling of customer complaints, especially when made in a public forum, can be napalm to your business’s reputation, and thereby your sales.
September 10, 2018
There are many digital marketing firms out there from which to choose. So, how do you know which one is right for you? There are some key questions that you should receive from your digital marketing firm. These questions will let you know that they are selective to find the right clients for their firm to do their best work.