August 16, 2018

Should My Small Business Invest in Marketing Automation?

Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
August 14, 2018

5 Ways to Promote Your Blog Post and Increase Traffic

Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
August 9, 2018

Creating Engaging Social Media Images When You Are Not a Designer

One does not need to be a graphics designer or even have extensive experience with infographics to create them for social media strategies. Social media images are usually considered to be difficult to create but that is not necessarily true. There is an easy method of creating these engaging graphics which involves the following…
August 6, 2018

Top 3 Reasons Why Every Website Should Have an SSL Certificate

The SEO environment depends upon the creation of secure environments where potential and existing customers can be contacted with minimal security risk. Out of the many options that offer security for transactions and data exchanges online, none perform as well as the SSL certificate. These digital certificates boost customer trust and offer high levels of data protection, among other various benefits.
August 2, 2018

What is Page Authority?

Page authority is an online ranking process that uses logarithmic processes based on a 0-100 scale to predict how an online page will be ranked by search engines. This ranking method was developed by SEOmoz to enable different web content users to accurately identify their web pages rank, or Mozrank, according to search engine result pages (SERP).
July 31, 2018

What does a Website Cost? [Free vs. Professional]

Creating a website is relatively easy, but a professional touch improves its appearance and optimizes its functionality. A business owner wants to strike a balance between low-cost websites and maximum functionality or returns on their investment.
July 29, 2018

Social Media Image Size Reference Guide 2018

Do you ever wonder how people get that perfect photo? Part of that perfect photo is the sizing. Size does matter when it comes to the cover photo on your social media platforms. This infographic provides all the size and dimensions […]
July 25, 2018

How to Track Inbound Marketing ROI?

We all understand that inbound marketing techniques add value. But, while we can track content traffic fairly easily, it is more difficult to track marketing ROI. In this post, we will look at how you can more effectively measure how much value your inbound marketing is adding.
July 20, 2018

Top 3 reasons your company should have a CRM Tool

A Customer Relationship Management (CRM) Tool is software that helps you keep track of all the interactions that you have with your clients and prospective clients. Every meeting, call, email or SMS sent to a prospect can be recorded so that you have a full history of the interactions with the client.
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