Website design has a vast influence on a business’s ability to maintain a consistent stream of traffic and to move users towards taking the desired action. In many cases, a website is the only place where customers can interact with the business.
Unfortunately, many businesses solely rely on social media as a source of traffic. This is because they may struggle to understand SEO and see it as a daunting or challenging aspect of marketing. This means that they are losing out on a lot of traffic and, ultimately, income.
Content marketing is the most commonly used tactic by businesses to increase traffic and generate sales - and for good reason. It is estimated that content marketing is 62% cheaper than outbound marketing, yet it gets three times as many leads
The answer is that you still need to rely on both. Each aspect of marketing has its pros and cons and giving up on traditional marketing is not the answer. You’re essentially missing out on an entire audience filled with paying customers if you do one both not the other. There’s a reason why major corporations continue to use both types of marketing.
One key aspect of digital marketing is staying up-to-date on new developments in digital marketing platforms. It seems like every week there are new programs being launched, or changes being made to existing programs, that affect the way your business’s online marketing functions. Technology sure likes to keep us on our toes, doesn’t it?
Digital marketing agencies are often believed to be the preserve of huge corporations with big marketing budgets. That couldn’t be further from the truth. The majority of digital marketing agency clients are small to medium-sized businesses, and this trend is going to hold.
When a customer enters your business location or calls or emails your business, you’re able to create a connection with that client and get to know a little more about them.
Google Analytics is a complex data collection system that allows you to do the same thing with the visitors to your website or app.
The key to creating, and keeping, a trustworthy reputation is to be proactive. If you’re not actively working to build the reputability of your business, then chances are your reputation is actually decreasing. But don’t let this intimidate you [...]
You may have heard or even experienced the need for mobile responsive websites. You may not have realized that in today’s world of ever-increasing mobile device use, it is an imperative to have a responsive design website. Technology […]