Why every company should write a blog is a topic that is of importance to…well…every company. A blog is a regularly updated web page, sometimes run by an individual, sometimes by a small group. The page is written in a casual, conversational style. Writing regularly in a blog has many advantages, whether for a business or individual. In short, blogging is one of the best ways to engage with your customers while sharing important, relevant information with them. Every company should write a blog for many reasons. Here are a few.
Your blog can help your company define the voice you want to be in your market. It is a way to begin a conversation. Unlike email blasts or print advertising, it is a way to encourage interaction. A blog is not for you to spit information at your readers. It is a way to encourage questions and comments for everyone to become more versed in a topic: you, your customers, your community members, your industry experts, and even consumers from around the world.
Search Engine Optimization (SEO) determines where your business falls when a relevant search is performed. When you include valuable content in your blog, the search engines reward you. Search engines love quality content, and it can help boost your ranking for search engine results.
When you blog for your business, you are constantly adjusting your focus to those you would like to reach. For a blog to be successful, you need to offer information your target audience will find interesting and helpful. Keeping your focus tuned to these things will help you run your business better overall, with more of a customer focus.
People make connections with people: not businesses, not websites, not ads they see. When you can offer insight to your personal philosophy as a business owner, company philosophy in how to do business, and how you aim to help your customers, you blog readers will connect with you. That connection can be what makes the difference in gaining new business and retaining existing business.
There are many, many reasons why every company should write a blog; these are just a few. However, when you invest the time to be sure your content is valuable and relevant, and the writing is done in a welcoming way, you should see a great return on the time investment. If you cannot invest the time into writing the blog well, it is essential to hire a blogging expert to help in this arena. A blog, when executed well, can serve as a most cost-effective marketing tool.