As business owners, we know we need to continuously and consciously market our products and services if we are to bring in new and potential customers. We all love the slam dunk feeling of attracting a new customer and quickly closing the deal; however, we also know that the true strength of our business is the maintenance of repeat customers. In order to do this, we must establish a relationship that is beneficial to them as well as us.
In today’s information world, customers are looking for more than a quick trade of money for product. They expect you to also provide relevant and useful content that will help them learn more and solve their issues. This is the function of content marketing. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate.
What if your customers looked forward to receiving your marketing? What if they anticipated it and shared it with their peers? What if they referenced it to answer questions they did not even know they had? You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it
Understanding why content marketing is important to your business is key to creating content that customers will anticipate, share, and reference. There are four main areas where content marketing drives customers:
While we all love the homerun feeling of a sale, the ultimate goal for our businesses should be to grow better customers who have more loyalty, and the best way to do this is to show them our loyalty by providing relevant and useful content marketing both before and after the sale.