At some point you’ve probably heard of all of these; Facebook, Instagram, Snapchat, LinkedIn and so on.
Hootsuite’s social media statistics show that there are now 3.484 billion people on social media, with continuously growing numbers.
That being said, today’s marketing through social media just simply cannot be ignored. Not only is social media widely used, but it’s growing rapidly every day, with new ways to interact with people and extend your reach.
According to Global Website Ranking by Alexa, Google (no surprise) is ranked the number one most visited site in the world, which works out great for us, considering we offer SEO services to our clients. That aside, YouTube alone is ranked the second most visited, with Facebook coming in third.
Linkedin (a business and employment-oriented social tool) has approximately 562 million registered members by themselves! How crazy is that?
You really can’t pass up numbers like these when considering your business’s growth and target audience reach. These social media companies are continuously finding ways to interact with groups or individuals and bring them together, whether that be family, friends, companies, etc.
The world around us is vastly changing, and so is the way we interact with it and with each other.
So many people now, at some point in their day, stop to check some type of social media platform they are registered members on. That is why social media is so widely outreaching because almost everyone uses it in one way or another. Think about how quickly we as consumers see or hear about something happening somewhere else in the world that otherwise may have gone unnoticed for some time.
That type of wildfire knowledge is exactly why some of the most successful companies like Dominos, Nike, and L’oreal have decided to take advantage of social media as well and benefit from its many available marketing tools.
Any business desiring growth should aspire to follow suit. I mean, who wouldn’t want to be a part of success like that?
With today’s technology, your reach possibilities are endless.
Social media marketing has quickly become an accurate, trackable science, making it possible to target the exact market that you need to be interacting with. Social media companies and marketing companies alike have mastered the art of algorithm study and how to use it to their advantage.
Utilizing the marketing tools social media has to offer is truly priceless as a business owner.
The way you interact with your customers or audience will determine how the world perceives you and your business. That being said, total involvement will give you much more control over how you are perceived as well as how you want to be represented.
Customers need ways to be heard, and in today’s society, calling into a 1-800 number for a machine or a hard to reach human voice just isn’t going to cut it. People now want to reach companies through the avenues they are most familiar with and comfortable using, like apps, social media and other forms of web surfing.
Posts like Tweets, snaps, and shares from a customer can make or break a company these days. And with the whole world watching and sympathizing with today’s consumer, it is important to be proactive and available to your audience at all times. How you give feedback as a business to address customer concerns says a lot about you as a company.
If you aren’t available to your consumers through their preferred avenues, you are less likely to retain your following and more likely to end up running a slowly dying business.
At the end of the day, staying successful and relevant with changing times and technology is a must.
Reach your audience in the ways that make the most sense to them. Doing this will show them that you care about them as your customer by being available, accountable, and responsive. And what better way to do that than through vastly growing and widely used social media marketing tools.
If you need help getting in touch with your audience by building a real, valuable relationship, then visit Visibly Connected.com now and learn more about what we can do for your business.