digital marketing vs traditional marketing
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Content marketing is the most commonly used tactic by businesses to increase traffic and generate sales - and for good reason. It is estimated that content marketing is 62% cheaper than outbound marketing, yet it gets three times as many leads.

We know that content marketing is the most cost-effective measure you can employ to accomplish your marketing goals. And marketers are working hard to get the exposure they need. Another study revealed that 60% of marketers are generating at least one new piece of content every day.

But what exactly is content marketing?

The concept is simple to understand. It is about producing new online content with the intent of garnering interest in your products and services.

There are so many forms of content marketing and not every business has to engage in all of them. In this guide, we’re going to show you what content marketing is, why you should engage in it, and the types of content marketing available to you.

Why Content Marketing?

Content marketing is the most affordable way of generating a buzz. And the fact is that content makes the world go round. Think about everything you do online and how much content of various kinds you consume every day. Realistically, it is the only way to market yourself because it is what the Internet is comprised of.

The more quality content you produce the more of a window of opportunity you have to convince people to buy your products and services.

Think about it.

The more time people spend on your website the more likely they are to want to find out about your products. Or at the very least they will share your content with someone who does.

It is also beneficial from a purely technical point of view. The way to get to the top of the Google search results is to produce great content. This is how the big brands get noticed. In Google’s eyes, quality content makes your brand more relevant to their target market.

Remember that quality brands are their content.

Another reason to focus on content marketing is reputation. Create a reputation as an authority figure in your industry and you will no longer be scrambling to get people to care about what you have to say. They will look for you because they know who you are.

Blogs will be using you as an authority resource, rather than the other way round. With so much competition, reputation is everything.

These are just some of the key reasons why content marketing should be the top priority of any business operating in the online world.

Types of Content Marketing

There is a range of different content marketing options at your disposal. The term ‘content marketing’ just defines the variety of different marketing choices you have in front of you.

Let’s take a look at the main types of content marketing:

  • Blogs – This is the most basic form of content marketing. Writing a blog is your chance to help out others and spread news. Despite the rise of mobile, blogs remain a powerful way of advertising your brand.
  • Image-Based Marketing – Images have only become more important with the rise of mobile. An infographic can say just as much as any blog and in a shorter space of time. They also grab people’s attention and help you to stand out in social media feeds.
  • Video Marketing – Videos represent the fastest way to send a message. Most people only have a few minutes to browse their phones. So a video can say what 10,000 words would in only a few seconds. That’s how powerful videos are, and studies have shown that videos are more likely to get interactions than any other type of content.
  • Social Media Marketing – Everyone knows how big social media is these days. The reason why you should care about content marketing on social media is it’s the only way to speak directly to your target market. It’s the place for a conversation, which is a superior way of driving high-quality leads to your business.
  • eBooks – Whether free or paid, eBooks are there to build up your reputation as an authority figure and as a way to entice customers into doing something. They take time to produce, but if you hand out copies in exchange for signing up to a list you will soon have a high-quality list of emails to sell to.

Technically, everything you see online is a type of content marketing. But these are the five types of content marketing the majority of businesses will be focusing on. How should you manage your time and budget?

That depends on where your target market is and what you want to achieve. There is little point in investing in social media marketing if you are targeting a demographic consisting mainly of seniors. For this, you would want to focus more on traditional marketing over digital marketing.

Research your target audience and find out what they respond to and where they are most likely to hang out. Then you can start to make these marketing decisions.


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Conclusion – Using Content Marketing the Right Way

Now that you know what content marketing is and some of the primary types of content marketing available to you, it’s time to figure out how to use content marketing the right way.

The truth is that there are no silver bullets. It’s a matter of trial and error. You need to be willing to try things that have a chance of failing.

Track your results closely and review your strategy every so often to figure out exactly what’s working and what isn’t. Over time you will find something that works and you’ll see a difference in the number of people visiting your website.

It’s certainly a long-term process. You need to be willing to commit to this for the long haul because content marketing is really about winning customers over and building long-term relationships. They have to trust you before they’ll commit to you.

Do you have any strategies for effective content marketing?

Page Cherry
Page Cherry is co owner and Social Media Manager of Visibly Connected. She is active in our community and loves to network with other business owners.
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