Digital marketing agencies are often believed to be the preserve of huge corporations with big marketing budgets. That couldn’t be further from the truth. The majority of digital marketing agency clients are small to medium-sized businesses, and this trend is going to hold.
The fact is that 61% of digital marketing agencies are expecting 25% growth rates in this coming year. Its boom time for digital marketing agencies because the industry itself has changed.
They have diversified into a range of services extending beyond paid search. You can have all your needs fulfilled by working with a single agency. And this is powerful for small businesses that have big ambitions but don’t have the big budgets for an in-house marketing team.
Today’s guide is going to show you why you should consider a digital marketing agency and the five main reasons that should convince you.
The chances are you are not an expert in SEO and marketing. An agency gives you the benefit of calling upon experts in different fields. It is like having an entire in-house team at your fingertips, without the need to worry about the immense hiring costs.
These experts are always knowledgeable about the latest changes in the online marketing arena because they have to be. It is what keeps their clients coming back. It is their job to know when changes are coming.
The average person will only find out about these changes weeks and months afterward, and by then it is too late to do anything about it.
You will be able to get a competitive edge because you will see what is coming before anyone else does. It is a big advantage to have.
Did you know that it is actually cheaper to hire a digital marketing agency than doing it yourself?
Of course, you will look at the initial costs and wonder how that could be possible. But if you look into the costs of doing it yourself it becomes clear.
They are the experts and they know where to spend the money. For example, you could spend weeks trying to figure out Google AdWords. This is a job that a digital marketing agency could work out in half the time, and they will spend a smaller budget on experimentation.
In short, digital marketing agencies cut down on the dollars you spend on trying to find the right marketing blend for you.
Plus, time is money and when you use an agency you are no longer spending half your time on trying to work out marketing. It frees up your time to spend on servicing your clients.
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Unfortunately, the key marketing tools you need often come at a premium cost. These are expensive, and you have no choice but to pay for them. It is quite possible that a company could spend up to a thousand dollars every month just on these tools.
Digital marketing agencies will use these premium tools to service their clients. They are the ones paying the monthly subscription fees. They are not passed onto their clients.
So you are gaining the advantage of having access to premium tools without paying for them yourself.
And for a small business, this makes all the difference. Most small businesses can’t afford this sort of outlay on premium tools. You will gain access to them without smashing your budget.
Can you do without these tools?
Of course, but you will always be at a disadvantage. Therefore, someone with those premium tools will get much better results than you ever could.
The problem with digital marketing is figuring out whether something is actually working. Online marketing campaigns are about so much more than sales alone. They are about traffic numbers, social engagement, and newsletter signups.
Any novice trying to manage the numbers will quickly become overwhelmed. To be honest, many of the online marketing stats you will come across aren’t relevant. They are interesting to look at, but only for specific purposes. Do you have the expertise needed to tell when a particular stat is valuable and when it isn’t?
Digital marketing agencies do. They rely on getting results for their clients. So they have everything needed to understand whether something is working or not. In short, you will know exactly what you’re paying for.
This is the most important point of all. Marketing takes a lot of time and effort. You need to learn new things at the same time. It can quickly turn into a full-time job that consumes your entire day. And that means other aspects of your business are going to suffer.
Focus on your strongest areas not on trying to manage everything yourself to save a few bucks. The extra time spent on developing products and managing clients can be just as powerful as your online marketing efforts.
As a small business, this is even more important because you might not possess the team to pick up the slack.
Digital marketing agencies are more affordable than ever before and now you can have the benefits of a full-time team working for you, regardless of your budget.
It’s easy to believe that hiring an outside agency to help you is only for big companies. But renewed demand from the small business sector has changed that.
These days digital marketing agencies allow you to cherry pick the services you want. Gone are the days of having only a full-service set of marketing services to choose from.
Furthermore, most digital marketing agencies will even provide free consultations, so they can help you decide which services you’re going to benefit from the most.
But before you hire a digital marketing agency you should do your research first to make sure you’re making the correct decision. It’s a choice you can’t afford to get wrong.
Have you considered looking into recruiting a digital marketing agency to support your growth efforts?