Many business owners and decision makers know they somehow need to incorporate social media into their marketing plan but do not know how to make the most of their social media strategy. We all want to make the most of everything we can in our personal and professional lives. My recent birthday caused me to take a step back to evaluate many areas of my life. I followed the line of thinking further to consider whether our clients and colleagues in this industry are optimizing their social media strategy.
A simple google search will yield many results for tips on using social media for business. It is truly a unique way to create a conversation and resulting relationship with your clientele and community. However, we want to provide some tips to consider to be sure your social media strategy is optimized to give you the best bang for your buck.
First, hone your focus. If your social media strategy has you using a bunch of social media platforms, but you do not know your purpose in using each specifically, your strategy is not optimized. Consider who your target audience is, then use the appropriate platform with the appropriate content for each platform. For example, if you are really trying to reach a solid audience of teenage consumers, Facebook is likely not your best bet. Try Instagram with very visually striking content to reach the teens. If you do not know exactly what your target audience is, you must identify that before assessing your focus.
Second, stay social. Social media is intended to keep a conversation going. If you post mundane information that no one will find helpful or interesting, you are missing the point completely with your social media strategy. Always keep the conversation going. If a customer or other party posts something directed toward your company that is negative, do not just delete it and hope no one saw it. Use the opportunity to keep the conversation going. Answer questions and provide honest information. Your brand will build a reputation of integrity, and that is important in a competitive world.
Finally, content is king. This is a popular saying in our company meetings, and for good reason. It is okay to share content from other sources that can help your audience. However, it is great to create content that is original and creative and still useful and/or entertaining for your audience. Take the time to create some original content, and you will likely see a much greater return on your time and investment in your social media strategy.
We all have a limited amount of resources, whether time, money, or creativity. However, optimizing is essential to make the most of those resources in carrying out your social media strategy.