Digital content is being absorbed in large masses on a regular basis – whether it be on mobile phones, laptops, desktops or other devices. Not only is it a rapidly growing strategy when it comes to marketing, it is the future of marketing. Digital methods of communication and marketing is just faster and more adaptable.
So when we talk to our clients about digital marketing we go over 8 different tactics that make up an ALL-STAR Digital Marketing System. We often refer to a baseball analogy when reviewing these tactics.
So imagine a baseball field and all the positions it takes to field a defense – Pitcher, Catcher, 1st-base, 2nd base, shortstop, 3rd base, left field, center field, and right field. If a team was missing any part of that defense the opposing team would find those gaps and take advantage of them, correct? In our analogy the same thing happens, your competitors are in the outfield grandstands taking advantage of your holes in your marketing.
So lets go through what an ALL-STAR marketing line up should look like.
PITCHER – YOU
This is you as the business owner/manager of the business. You are standing high on your mound of character! The more character you as a business owner has the higher the mound you stand on. This gives you more leverage to pitch your sales pitch to the opposing batter.
BATTER – YOUR POTENTIAL CLIENTS
The batter represents all of your potential clients.
CATCHER – YOUR BRAND/STORY
This is usually left out when marketing companies start talking about digital marketing, however, we feel that you can’t do any marketing without solidifying your brand or story. So even though it would not be considered a traditional digital marketing tactic – it is essential to the team!!
When we discuss the brand and story we are talking about your Why, your Unique Selling Proposition, your logo, your printed marketing material and more. When looking at each portion do they all tell the same story??
1ST BASE – PROFESSIONAL MOBILE WEBSITE
So in baseball, one of the most popular plays is to first base, same holds true with our ALL-STAR Digital Marketing System. Majority of our other tactics are going to be driving traffic to your website. This means you better have a professional looking website that has a clear Call to Action and is mobile responsive. Does it tell the same story as the rest of your marketing material??
2ND BASE – E-NEWSLETTER
Email is one of the quickest and most direct ways to reach customers with valuable information. Each one of your current and past customers has an acquisition cost attached to them. Take advantage of that cost by making sure you keep your brand in front of them on a regular basis. You do this with engaging, relevant, informative, entertaining, and VALUABLE information that is marketed to them at least once a month.
SHORTSTOP – SOCIAL MEDIA MARKETING
When was the last time you used Facebook to research a company you were thinking about using? People are not just posting pictures of the last food they ate or posting selfies on social media, they rely on social media networks to discover, educate, and research about a specific brand or organization. When utilized correctly to tell your story, your audience becomes engaged which ultimately leads to them becoming a customer. As an added bonus they become influencers of your brand and their friends become customers as well.
3RD BASE – SEARCH ENGINE OPTIMIZATION
93% of online experiences begin with a search engine.
Keeping yourself ranked high in the top search engine result pages should be a tactic that you continuously use so that you can increase your organic traffic to your website.
LEFT FIELD – BLOGGING
Valuable content is KING. It can help you establish yourself as the expert in your industry, increase your SEO, and keep your target audience engaged. Blogging on a regular basis can help keep your website current and make you a valuable resource for your potential clients.
CENTER FIELD – ADWORDS/PAY PER CLICK
Pay-per-clicks is a tactic that will get you “paid” listings on the major search engines. The benefit to pay-per-clicks services that most of the other tactics don’t have is how fast it can start delivering. Generally it can take up to 4-6 months for Search Engine Optimization or even Social Media to start delivering a good ROI, however, pay-per-clicks will start making your phone ring as soon as you begin. It can take some time to get your ads dialed in so that they are delivering TARGETED leads, however.
RIGHT FIELD – VIDEOS
Videos are normally lumped in with Content marketing but I’ve included them in our ALL-STAR Digital Marketing System because the are so vital to majority of the tactics listed above. They can really enhance the effectiveness of your website, newsletter, social media, and blogging not to mention with YouTube being the #2 search engine, it can really boost your SEO efforts as well.
That completes the ALL-STAR Digital Marketing System Line Up.
Now it’s time for your to review how you stack up on all the tactics described and start filling in your holes so that you can stop losing potential clients to your competitors.