One of the first steps in a great SEO (Search Engine Optimization) strategy is to verify your Google My Business listing. Claiming and verifying your listing will help your business to rank higher in general searches, and to show up Google’s other applications, such as Google Maps, Google Local Pack, and Local Finder. Making the most of your Google My Business listing will only help your business in any kind of online search.
If you have not already claimed your listing, go to www.google.com/business. Follow the steps to claim your listing and update the information for your business. Most business owners get this far. Do not stop there! There is so much more you can do to use your listing to your advantage. There are many features on Google My Business that you can use for helping your SEO.
When you claim your listing, answer all the questions you see, as you want the most correct information on your listing. Google My Business listings are set up to where anyone can suggest an edit to your listing, so if you have not entered information, someone else can. Even competitors could potentially edit your listing. For this reason, it is important to regularly log in to your Google My Business Dashboard to review any suggested changes.
Google My Business reviews can help your business stand out in a search. Your reviews will show up with your Google My Business listing, and a wealth of positive reviews is great for gaining new business. Online reviews can improve your search rankings. More importantly, it fosters trust with consumers. Consumers are relying more and more on online reviews to make purchasing decisions. Some consumers will not work with a business with a rating below 4 stars. Google does have some guidelines for online reviews, so be sure to comply with those guidelines to not jeopardize losing a good review.
When a customer does leave a review, be sure to respond, whether it is positive or negative. This shows that customer that you value the feedback, regardless of whether it is positive. It also helps build trust with other consumers that you are concerned about your customer’s experience and will work to make it great.
With so many possibilities, we want to help you really utilize your Google My Business (a FREE tool) to grow your business and improve your ranking through search engine optimization (SEO).
Did you know you can put temporary posts on your Google My Business Listing? They appear like mini-ads. You can use these posts in a variety of ways. Advertise for an upcoming webinar or event. Post a call to action. You can even let those searching know of any specials or sales happening. Use the post to feature a new product or service, or even just wish them a happy holiday. The Google My Business posts are a great way to keep current, relevant information at the forefront for your customers.
These posts stay live for seven days, or if you are advertising an event, you can set it up to pull down after the event! Google will even remind you when it is time to create a new post for your listing. Always use a striking image but be sure to preview your post to be sure the image is showing correctly.
If your business relies on customers making appointments, the “Booking” feature of Google My Business can be an awesome tool for you. Using integrated scheduling software from one of Google’s supported providers, you can set up your listing to allow your customers to schedule straight from your listing. This is particularly helpful in gaining new customers, as you can simplify the process for them.
This feature is exactly as it sounds. Google My Business allows interested parties to ask questions about your business straight from your listing. The more articulate and informative answers you provide to the questions, the better your business will look! This is one of the features that require regular log-ins to your dashboard to see if you have questions waiting to be answered. Just like edits to your listing, anyone can answer the questions, so it is important to stay on top of the questions to be able to answer them correctly and fully yourself.
Your Google My Business listing has so much to offer for increasing your business’s online visibility, and it is a free tool. If you invest a little bit of time each week into keeping your listing updated with informative and interesting posts and relevant information, you will see the payoff in your business.
Most people don’t know this, but out of all the tips on here, this is the second most important. You need to have pictures, 3 pictures of the outside of your business. 3 Picture of the inside of your business, 3 pictures of you in action (providing the service) and lastly, 3 pictures of the team, or yourself!
These are just a few of the most important features of your Google My Business listing. There are others, but be sure to have these covered to help not only with your SEO, but to build consumer trust and attract new business. Make Sure to stay tuned for more future blog posts by subscribing to our newsletter. Comment below what you learned and found to be most valuable!