Paid Ad Management Houston
Getting What You Pay For
Paid Advertising, Do You Really Need It?
The prevailing opinion is that you don’t need to use paid advertising when you’re already paying money for content marketing. In reality, you need organic and paid marketing because they work together exceedingly well. Of course, paid advertising is far from cheap which means you have to be selective and only utilize top advertising platforms for your campaign.
There are dozens of options but in our experience, clients get the best reach and ROI by focusing on these five:
- Google Ads
Use the Top Advertising Platforms for Success
The best option depends on your business strategy and industry. For example, fashion companies should focus on Instagram because this social media platform is all about sharing photos and videos. It is also one of the fastest growing social media sites as it is heading towards 1 billion active users!
Twitter is a different animal entirely and requires kid gloves to avoid ruining your reputation (it only takes one tweet). When you get it right, the payoff is enormous. According to one survey, an incredible 94% of Twitter users plan to purchase something from a small or medium-sized business they follow.
Although the recent issues with user privacy have hurt the brand, Facebook advertising should still be a key component of your paid advertising plans. Almost 96% of social media managers say that Facebook ads provide them with the highest ROI of any social platform. It has a huge array of options and the Visibly Connected team can help you decide how you want to tackle Facebook ads.
For example, do you want to place your ads in the audience network, or in newsfeeds? Are you looking to use images, text, slideshows, or videos? We will sit down with you and determine your best course of action. For the record, Facebook is probably the best option for targeting specific demographic groups.
Google AdWords may be old-school but it is still incredibly popular even though the cost per click is on the high side. To use AdWords, choose the keywords you believe your target audience is most likely to search for and bid on placing your ad as one of the sponsored search results on the top of Google’s page. Over time, AdWords has become more advanced and now you can utilize dynamic search ads which customize your ads based on what is on your site and what people are searching for.
We believe that LinkedIn is the best option for companies in the B2B market. The site’s native ads enable you to target visitors to your website, or else you can target by account, industry, title or geography. On the downside, LinkedIn’s paid network operates on a cost-per-click basis and it is rather expensive.
Conversion Rate Optimization (CRO)
Since we started helping clients in Houston by implementing CRO principles in their ad campaigns, it has been normal to see conversion rates increase by over 100%. Our team knows the importance of different forms of testing; it takes the guesswork out of optimization and allows your business to make decisions based on hard evidence.
When trying to increase paid ad conversion rates, it is crucial to make sure that your landing pages match the ads. CRO is a nuanced field with seemingly simple changes making the world of difference. For example, did you know that merely adding an arrow pointing to a landing page’s headline can increase conversions by over 25%?
Specific Calls-To-Action are also crucial and we have also found that when you remove elements of uncertainty, conversion rates skyrocket. For instance, just adding the term “No Credit Card Required” can boost your conversion rate by an incredible 80%.
The amusing aspect of this particular statistic is that when we have seen this phrase used on landing pages, the terms and conditions of the company stated that no credit card was necessary in any case! However, if you fail to illustrate this fact clearly, you will lose possible customers due to lack of communication.
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Why You Need Ad Management
As useful as organic marketing has been over the years, its reach on social media has plummeted. In fact, a HubSpot study from 2017 showed that Facebook users see just 2% of organic pages they follow on their feed! While organic content is still a viable marketing tactic for creating brand awareness, paid advertising guarantees greater reach and helps elevate your brand.
Without proper ad management, you’re in danger of wasting time and effort on organic marketing when paid advertising is the right tactic. If you elect to go down the paid ad route without the guidance of an online advertising company, there is a good chance that you’ll waste money by choosing the wrong kind of paid ads for your business.
Not only will we provide you with our expertise, but we also ensure that you use affordable and measurable ads. For example, if you’re interested in brand awareness, you must pay for Cost Per 1,000 Impressions. However, if you want increased web traffic, you will pay on a cost-per-click basis.
Custom Landing Page Design
In our experience as a leading online advertising company in Houston, a custom landing page has a massive impact on conversion rates. After all, a landing page is the first page that a prospect sees after he has clicked on your Pay-Per-Click ad. When he arrives at the landing page, it is essential that you continue with the message conveyed in the original ad.
At Visibly Connected, we create landing pages to your specifications and make sure they are optimized for specific keywords and phrases related to your industry. These pages are designed with your target audience in mind and contain several compelling calls to action. Ultimately, visitors will be provoked into action which ultimately increases your company’s overall sales.
In the end, paid advertising is the next step for your company’s sales and marketing funnel. We help you choose the right platform and campaign type to suit all budgets. Contrary to what you may believe, paid ads are not always expensive and with Visibly Connected, you get much more than what you pay for.
Frequently Asked Questions
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