Paid Advertising

SUPPLEMENT YOUR MARKETING STRATEGY

Are you looking for an affordable and effective advertising mechanism to complement your company’s existing marketing strategy? If so, Paid Advertising is one of the most cost-effective strategies to increase traffic to your website and increase revenue in the long-term.

However, Paid Advertising is not easy and many web marketing consultants will fail to help you make the most of this useful tool. For instance, if you happen to hire an AdWords Consultant that is inexperienced or unfamiliar with your company’s needs, you might end up using the wrong set of keywords to promote your business, which might lead to high costs and low returns in the long run.

To make matters worse, this type of issue can take a long time to detect, leading you to waste precious time and resources on an ineffective strategy.

 

MAXIMIZE YOUR EXPOSURE WITH FACEBOOK

Whether you are in charge of a small, local company or a larger chain, Facebook Ads can be an excellent tool for reaching new people and expanding your customer base.

However, finding the right Facebook Marketing Consultant is no easy feat. Social media is a complex tool and few individuals know how to harness its full power. Not using hiring an experienced firm to conduct your social media marketing can cause many problems for your business along the way.

 

POOR MARKETING HURTS

Poorly executed Facebook campaigns and online marketing strategies often target the wrong individuals or are unaware of the full possibilities Facebook ads can offer. To make matters worse, paying an inexperienced or unknowledgeable Facebook marketing consultant can be very costly for your business but will end up giving you minimal returns on your investment. In the long-run, this can be a serious detriment to your business, harming your reputation among your existing customers.

 

BEST IN THE BUSINESS

If you are looking for an experienced team of professionals to conduct your Paid Advertising, Visibly Connected is the best company in the Houston, TX area. With over 15 years of experience, we have learned the ins and outs of Paid Marketing, helping hundreds of satisfied customers to maximize their online visibility.

Our company’s priority is to help you and your business find an engaging social voice which draws on your experience and expertise. Whether you are looking for a team to conduct your Facebook campaign or you are simply interested in learning techniques to lead your own social media marketing, Visibly Connected is the best in the business.

FREQUENTLY ASKED QUESTIONS

What are the benefits of PPC advertising?
Pay per click advertising, or PPC, is a specific type of marketing that drives traffic to your website by employing specific keywords. The advantage of this type of advertising is that your product will appear at the top of the search results page, but you only have to pay for the service when the ad is clicked on. This makes PPC advertising an affordable option for small businesses.
What are some of the sites that offer PPC advertising?
Some of the most popular websites that offer PPC advertising are Google Adwords, Yahoo Search Ads and Bing Ads. If you are looking to get started in the complex world of PPC advertising, these sites should be at the top of your list.
How much is the PPC management charge?
Unlike some agencies, we charge a fixed fee based on work completed rather than % of advertising spend. We believe this is more appropriate because it gives us the flexibility to suggest a decrease in advertising spend without our decision being influenced by our own earnings. See our pricing below.
What is real-time bid PPC management?
Real time bid management involves using automated systems which adjust bids every once in awhile. This allows the client accounts to be run at a low cost while it is on autopilot. At the same time, we use manual optimization as well which enables our accounts to perform much better.
How often should you market your website content on your Facebook page?
The most important thing is to avoid spamming your subscribers with content. Instead of constantly publishing content, it might be a better idea to focus on creating and posting quality content every once in awhile. You should post new content as soon as you have something available — if you have an online blog for instance, it might be a good idea to link it to your Facebook page. This way, your subscribers will constantly be in contact with your Facebook page.
Is there any value to creating and using Facebook groups as a marketing strategy?
Facebook groups can be an excellent way to share your expertise with people and firms in your industry. By showing that you have knowledge and experience in your field, you are establishing your reputation and building important relationships. Facebook groups can be a great addition to your existing online marketing strategy.
How much does an ad on Facebook cost?
Facebook ads are very affordable. The cost of the ad ultimately depends on the industry you are in as well as how many clicks you are looking to pay for. In general,though, $50 can get your ad nearly 100 clicks.
What methods do you use to track my campaigns on Facebook?
We use a range of criteria to determine how many people are interacting with your content. For instance, we use likes and visits to determine how many people are visiting your page over time, while we use clicks as a good indicator of how people are interacting with your posts. On top of all of this, you will be able to see what demographics are interacting with your content the most.
Should Facebook ads be used in a campaign? What is it that makes them effective?
Facebook ads are a great way to complement your existing marketing strategy. The way they work is by allowing you to target specific audiences (age groups, geographic locations, etc.). In this way, you are marketing your product/service to the right target market at an affordable price.

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