Case Study – Madd Air Heating & Cooling
Madd Air has become the most trusted name in AC and Heating in the Northeast Houston market. The team over at Madd Air first brought Visibly Connected on as their marketing partner back in 2014 when they were a 2 person operation working out of their home.
Visibly Connected has been proud to be able to partner with such an outstanding team through the growth and undeniable success of their company. By staying proactive, providing the best possible service, and always listening to new and innovative ways of marketing, Madd Air has become the number one HVAC company in the area with an incredible new warehouse, 2 installation crews, office staff, and 5 full-time service techs.
Check out how they are getting quality leads for just $4.78 in one of the most competitive home services fields.
338%
Conversion Rate
4.78
Cost Per Lead
671%
Organic Traffic
91
Top 5 Keyphrases
OUR APPROACH
We have been lucky enough to have had Madd Air Heating & Cooling as a client since 2014. In that time, we have been able to utilize a wide variety of marketing tactics which, coupled with their impeccable business ethic, has helped skyrocket this once work-from-home HVAC company to the giant they are today.
-
Web Design & Development
We started with website design and development for the foundation of Madd Air's marketing. After going through a discovery phase, we came up with the perfect combination of function and design for the Madd Air website that allows them to grow.
-
Local SEO
Local SEO has been the most impactful form of marketing for Madd Air over the years. By continuing to stick with it, they absolutely dominate the search rankings in their local area.
-
Google LSAs
When the service became available in their market, we began running Google Local Services Ads targeting their exact service area and service offerings. This low-risk method of marketing generates a decent amount of leads at a reasonable cost which helps bolster their other marketing efforts.
-
Awareness Ads
One way that we help increase Madd Air's brand exposure is through awareness ads on Facebook and YouTube. We serve the ads to their target market in the immediate area to help make their company a household name.