Unfortunately, networking tends to get put on the back burner. Everyone is busy working, you have deadlines, and you’re always chasing that next sale.
What does chasing that sale look like to you?
Are you cold calling, sending emails, or are you shaking warm hands and putting a name with the face, and a face with their business?
YOU CAN’T PASS OUT OR COLLECT BUSINESS CARDS FROM BEHIND A DESK!
Networking is ALIVE and well! There are many different ways to network your local business. First and Foremost, we would like to take this opportunity to give a shout out to the Lake Houston Area Chamber of Commerce. Visibly Connected has been a chamber member for 10+ years.
Local Chambers of Commerce are available to bring people and businesses together for the common goal of getting to know one another and build lasting relationships with the hopes that maybe you can partner in business someday.
Each of these opportunities has allowed Visibly Connected to grow businesswise, in the way of referrals and making life long friendships!
Another great way to network is getting involved with Nonprofits. I must admit, this is one of my favorite ways to network. Each nonprofit has 1 or 2 events annually.
They are always seeking help in the form of:
Just stop for a minute and think about the potential. Count how many people are on the committee, the people attending the event, who they know (I think you get it, lol)…Before you know it, you’ve just met a whole new gaggle of people you wouldn’t have otherwise been in front of!
Networking just got a whole lot more fun, didn’t it? As I stated before, most of these people will be like-minded so let’s chalk that up to people being GREAT!!
If your company is interested in meeting weekly with a group of industry-specific community leaders that will become your sales force, as you will theirs, BNI (Business Network International) is just the group for you.
Visibly Connected held the Internet Marketing chair in BNI for 7+ years. With 52 networking opportunities a year, it increases your exposure to many different business professionals in your community.
When it comes to networking, there are some other noteworthy, industry-specific groups that meet weekly or monthly such as Women’s Council of Realtor’s for the real estate industry, NACE (National Association of Catering and Events) for the catering and events industry, and Greater Houston Builders Association for the residential construction and remodeling industry.
Often times Google will be your best friend when trying to connect with a group if it has not already been suggested to you!
As you can see, there are many different ways to network your business. Attending these groups regularly will get you seen and heard throughout your community.
By no means am I saying you will get a piece of business every time you network. What I am saying, however, is that being out there repeatedly will leave a footprint of your business that will be at the forefront of their mind when it comes to your industry.
I feel confident that my networking is paying off when someone needs a web designer, social media manager, blogger or an SEO company and Visibly Connected is the first digital marketing company to be referred. Yay Us!! It’s our birthday! Ok so maybe it’s not our birthday but we should celebrate referrals like it is!!
One last thing I would like to mention is branding your business when networking! How SMART is this?! It shows you are taking the extra step to get your name out there and brand your color, style, and business. Visibly Connected is known for rocking bright orange (orange means creativity, success, and enthusiasm. Good job, David.) Whether it be a professional shirt, pens, notepads or any kind of promotional items, always have these items on hand!
The point is for people to remember you long after the networking event is over.
Networking, if done right, is very valuable! Any or all of the above ways to network have proven to be successful! Round up some business cards, get your company shirt on and we will see you at the next meeting!
Hey, tell em’ Page Cherry with Visibly Connected invited you, chances are I’ll be the one greeting you.
See you soon!