When it comes to digital marketing, we here at Visibly Connected see a lot of similarities between a marketing plan and the concepts behind hitting the gym.
In an ideal world, calories wouldn’t count against us, and pizza would be considered a healthy option, and yet, we know that here, in reality, we all have to do things to maintain a healthy lifestyle.
Eating vegetables, drinking enough water, and of course, exercise.
But getting in shape isn’t an overnight process, and neither is marketing your business.
Are you ready to feel the burn?
Grab your sweatbands and your dumbbells and get ready to put in some work.
In the same way that getting into a healthier space only occurs once your lifestyle begins to change, your marketing efforts will only see the results you desire when you change what you are doing.
Understanding that your digital marketing plan takes time and effort from multiple facets of your business is the first step in creating a viable plan of action to gain qualified leads for your business.
If understanding the need for a digital marketing plan and acknowledging that changes need to be made are the first steps, consistency falls shortly afterward.
Failing to contribute to your marketing plan or put in the attention and work it requires will set your company up for failure.
You can’t lose weight and maintain a healthy lifestyle from inconsistency in your diet and exercise schedule. Marketing is no different.
Creating a plan is nice, but sticking to it is key.
Marketing online is a tricky component for any business because the marketplace rarely, if ever, stays the same.
Target markets and audiences are always changing, and your business has to adapt.
A digital marketing plan that receives no content or support is as useless as walking a single lap at the gym before hitting an all you can eat wing special.
Look, it’s not always convenient, but this goes back to the lifestyle change we spoke on before.
You’re going to have to stop what you’re doing and explain to your marketing partners or team the details of what you’re an expert in while providing content for them to pick apart and use.
You’re going to have to step up at the moment and create content for your Social Media in the form of live videos or stories to get others engaged at the moment.
Just as eating the wrong diet won’t help your pump in the gym, a marketing plan that doesn’t feed fresh content isn’t going to yield the results you are looking for.
There are no shortcuts.
You get stronger by doing pushups.
You gain endurance by running longer.
You push yourself.
Digital marketing has no shortcuts.
These plans take time and dedicated effort.
One of the biggest misconceptions that we see is in the realm of Search Engine Optimization (SEO), and the immediate return businesses expect to see from it.
While SEO is a powerful tool that is a necessity for modern business, it takes a considerable amount of time.
To have a website ranking towards the top of the search results your brand’s customers are looking through takes a great deal of keyword research, content creation, citation monitoring, site speed monitoring, and more.
Weeks and even months of hard work can produce tremendous results for your company, but to achieve overnight success or “viral” acclaim is a needle among a haystack.
Focusing on fundamentally sound SEO and Content Marketing distribution practices will help you find more customers and vice versa, but you’re going to need a bit of patience.
Even the toughest gym rats can use a push here or there.
Personal trainers push their clients to fight passed their perceived boundaries and assist in providing real results through real advice and techniques that facilitate growth. Visibly Connected is ready to help your business get into peak digital marketing shape.
Contact us today and start your “membership” where the results of higher search engine ranking, better Social Media presence, and more qualified leads through an enhanced ad campaign speak for themselves.