When conveying your company’s message via website or social media, it would be foolish to underestimate the power of professional photographs. 65% of the public identify as “visual learners”, and science has shown that audiences process images 60,000 times faster than text. The positive evidence of using relevant and polished images to help tell your business’ story, can be dramatic. Inspiring more conversations about your products or services, increasing the quantity of social media impressions, and growing your online sales funnel conversions, engaging photos are the key to successful growth. Since more and more people are primarily using image searches when seeking information, eye-catching photos also improve SEO or search engine optimization, and increase traffic to your website. Now that you know you must prioritize great photography to represent your brand, where should you get your photos?
Most people have heard of Shutterstock, or have used Google Advanced Image Search, but there are several other sites that offer free or low-cost stock images. 123RF, Stock Adobe, Pixabay and Pexels are a few. Stock photos will work fine, if you can find a few attention-grabbing images that are not commonly used. However, there’s always a risk that your competitor may be using the same photo, or that the photos themselves are cliché or inauthentic. Everyone has seen the two grinning corporate employees shaking hands, many times over. If you have a need for only a limited number of photos, or just need to supplement relevant social media pictures here and there, stock photos aren’t a bad way to go.
One way to have greater control over the creative process of branding your business, is to take your business photos yourself. The risk with this choice, is that without skill or talent, the end result could reflect negatively on your company. If you do have someone with an artistic eye, you might want to invest in a good camera and lenses for close-ups and wide shots. You’ll also need good lighting. You may want to purchase a kit from a photography equipment supplier, which could include light sources, a light shed, or a light table. For the finished product, you’ll need someone with experience in Photoshop or a similar software. Providing your own photography allows you to more personally convey your company’s message to your customers and clients without having to worry about copyright issues. Your photographs will be original and self-designed, with chosen items and colors that can further cement your brand into your customers’ minds.
While hiring a professional photographer may be the most expensive option of the three, it can also be the wisest. Competition for attention in the realm of marketing is fierce. A professional photographer will have the experience, artistry, and vision to help you achieve the audience reach you want. He or she will understand what is needed for your website main header images, for any gallery you might create, and for team photos. If you’re on a tight budget, you can try and find a photographer looking to expand his/her portfolio, who might charge less than other established photographers. When it comes to image marketing for your business, it’s true that you get what you pay for. It is a critical area in which to invest your marketing dollars.
While finding or creating unique, appealing images for your website or social media campaign can be a challenge, it should be a priority to grow your business. A professional design that includes simple and colorful photos containing movement and emotion, will answer your client’s needs and tell your story in the most professional way. For a consultation on creating an engaging website or social media campaign for your company, please give Visibly Connected a call at 281-940-7463.