As the year wound to a close, I found myself browsing social media more than ever. I was off for two full weeks and enjoyed the peace, quiet, and browsing. One thing I definitely noticed in my browsing was how much more likely I was to pay attention to and read images that had text. I know it is easy to add an image and then post a comment with it, but I am just not as drawn to these posts as I am to images with text.
There are a few things to consider though. First, as a business, you want to be sure the text you add is important and professional. You do not want to ruin a great picture by hiding it behind meaningless or messy text. Remember, a picture is worth a thousand words. Text on that image can help focus the direction a viewer goes when looking at your image.
Second, you need to know that Facebook and other social media sites have a 20% rule. If more than 20% of your ad is text, then it will receive less delivery. Fortunately, Facebook provides a tool to help you determine how much of your image is text. Simply go to this website https://www.facebook.com/ads/tools/text_overlay and upload your image with the text. They will tell you how the text will affect the delivery of your ad.
While the 20% rule only applies to ads and boosts, I would recommend checking out your text to image ratio and keeping it in mind every time you post. You simply never know when you may post something and get a fabulous response. When that happens, you definitely will want to boost it, and you don’t want to mess it up by having to rework the text.