Process, Place, and People (SEO In 2018)
February 28, 2017

Expect More From Your ImagesQuality Content

As the year wound to a close, I found myself browsing social media more than ever. I was off for two full weeks and enjoyed the peace, quiet, and browsing. One thing I definitely noticed in my browsing was how much more likely I was to pay attention to and read images that had text. I know it is easy to add an image and then post a comment with it, but I am just not as drawn to these posts as I am to images with text.

There are a few things to consider though. First, as a business, you want to be sure the text you add is important and professional. You do not want to ruin a great picture by hiding it behind meaningless or messy text. Remember, a picture is worth a thousand words. Text on that image can help focus the direction a viewer goes when looking at your image.

Second, you need to know that Facebook and other social media sites have a 20% rule. If  more than 20% of your ad is text, then it will receive less delivery. Fortunately, Facebook provides a tool to help you determine how much of your image is text. Simply go to this website https://www.facebook.com/ads/tools/text_overlay and upload your image with the text. They will tell you how the text will affect the delivery of your ad.

While the 20% rule only applies to ads and boosts, I would recommend checking out your text to image ratio and keeping it in mind every time you post. You simply never know when you may post something and get a fabulous response. When that happens, you definitely will want to boost it, and you don’t want to mess it up by having to rework the text.

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David Cherry
David Cherry is Co-Owner of Visibly Connected which he started in 2010 because of his passion for small businesses. He loves learning the stories behind each business he works with and helping them reach their full growth potential. His passions are fitness, family, and reading, and during the weekends you usually find him out on the golf course!
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