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How to Choose Blog Topics

Choosing Blog Topics for Your Business

Blogging is an important aspect of online marketing in today’s business world. Assigning a section of your website to a blog and keeping it up-to-date with frequent, relevant posts allows you to provide valuable advice to your clients and establish your business as a knowledgeable leader in your industry. Blogging also benefits your website by boosting its Search Engine Optimization score. Ideally, blog posts for businesses should be updated 2-3 times per week. If posting that often isn’t possible, try to at least post a few times a month. Coming up with relevant, interesting blog topics that frequently can be quite a challenge! Here are some tips on choosing blog topics that work well, and how to keep coming up with new ones.

Consider What Will Be Most Helpful to Your Audience

Blogs are an excellent way to provide value to your clients. Rather than being a platform for selling your product or services, think of your blog as an informal communication platform between you and your clients. It’s a free service you’re providing to them, offering advice and expert information, which strengthens the customer/company relationship. With that in mind, consider what your clients most want and need to know about your industry. Here are a few brainstorming tips to help you choose blog topics that your audience will find valuable:

  • Think about the question(s) you repeatedly hear from clients. Keep a list of these as they come up, so you can address them in blog posts later.
  • Use a crowd-sourcing platform to ask clients what they would most like to hear about. Create a Facebook post or send out an email asking for client input on topics they’re interested in or curious about. You could also place a Questions/Comments box in your office where clients can sbumit questions anonymously.
  • Use a specialized website to find out what people are searching for on search engines like Google and Bing. One great website for this is answerthepublic.com. You can search for keywords related to your industry, and it reveals related phrases and questions that people have most often searched for online. This is a great way to find out which areas of your industry the general public is interested in finding out more about.

Keep up with Your Industry           

You are the expert in your area of industry; your customers should be able to rely on your blog to bring them the most up-to-date, relevant developments in your area of business. In order to provide cutting-edge blog posts, you’ll need to stay informed of research, discoveries, and news in your industry. You can easily do this by subscribing to specialized magazines or email newsletters related to your business, or by frequently checking news websites that provide updates for your industry. Be proactive; do a little digging to see if there have been new developments or research in your area. If so, you should be blogging about them for your clients. Not only will this allow you to bring current, important updates to your customers, it has the added benefit of keeping you informed about your industry, which will benefit your business as a whole. Plus, you might just find out some exciting, interesting information along the way!

Do you have other ideas about how to come up with great blog topics? We’d love to hear about them in the comments!

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Kati Crump
Kati is a content writer for Visibly Connected. She enjoys creating a unique voice and personality for each business that she represents, and establishing effective communication between that business and its customers.

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