Good Habits to Practice When Designing a Website
2018 SEO Ranking Factors
June 10, 2018
 

Website design has a vast influence on a business’s ability to maintain a consistent stream of traffic and to move users towards taking the desired action. In many cases, a website is the only place where customers can interact with the business.

If the website performs poorly and fails to incentivize visitors to commit to the company, it can influence ranking on search engines negatively.

It can also lead to diminished sales and, ultimately, poor financial health – regardless of the quality of the services and products that the business has to offer.

The ultimate goal of a website is to effectively call as many visitors as possible to a specific action.

To build such a website, you have to develop certain habits. Let’s take a look at design habits you need to ensure responsive web design, consistent traffic, and a high conversion rate.

Branding/Color

Design elements that relate to branding and color play an important role in communicating the identity of the business to the user.

Most of the time, branding is established by the time you start with designing the website. Naturally, the colors that you choose for the pages should be an extension of the branding.

You can, for example, make use of online tools to get the specific hex codes of the logo and use it throughout your design. It is important to note that colors can be used as a path to guide your visitors to the call-to-action button.

Logos should always be clickable and placed in the top left corner of the homepage.

Contact Information

When you include your contact information, make sure that you explain why people should contact you. By stressing a pain point or problem your visitor may have, you increase the chances of them calling you.

Also, include your company’s social media buttons as well to give them quick access and have them follow or like you.

Another handy trick is using a form with a field for their email address and opt-in for newsletters. This can help you grow your email list and build your visitors’ loyalty.

When they submit the form, they should be redirected to a thank you page telling them exactly what they can expect next.

Responsive Web Design

Users gain access to your website in a number of ways. It is estimated that more than half of users use mobile devices like smartphones or tablets to go online.

If your website is not mobile responsive and accessible to these devices, this means that you can potentially reduce your sales by 50% or more.

In order to build a responsive website, you must have a flexible grid. This means replacing pixels with web layouts that use relative units of measurement like percentages. Your images should also be flexible.

If you have a lot of images on your website, this may be a bit more challenging, and you may want to consider getting rid of some of the images to ensure a better text/image content ratio.

Lastly, consider media queries, a CSS technique that allows you to build multiple layouts that users can access, depending on the device that they are using.

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Call to Action/Lead Generation

Including a call to action in your website copy can increase your conversion rate exponentially. In fact, this is included in the “Action” part of the widely used AIDA-principle that forms the basis of advertising.

It is important that a call to action should be specific.

For example, instead of saying “Buy your product today”, you should say “Click the green Buy Now button below to complete your purchase and get your product delivered to your door within 2 days.”

The call to action in your website copy means nothing, however, when you have nobody that you can call to action.

This is where lead generation comes in.

When designing your website, lead generation should play an integral part throughout the process.

Search engine optimization is probably the biggest source of lead generation and your design has to be geared towards maximum optimization and getting the highest possible placement on Google search engine optimization results page.

Ease of Use/Easy to Navigate

Your website’s on-site navigation is key in ensuring that visitors find the way to the call to action or Buy Now button.

When users are bombarded with a lot of clickable links and buttons, they may struggle to find the place where they can interact with you in a way that is comfortable for them.

Your navigation should be user friendly and geared towards ensuring that your users can find what they are looking for within moments. If they have to click around, they will get frustrated and head over to one of your competitors.

Simple navigation and ease of use can prevent this from happening.

Ease of Use/Easy to Navigate

Your website’s on-site navigation is key in ensuring that visitors find the way to the call to action or Buy Now button.

When users are bombarded with a lot of clickable links and buttons, they may struggle to find the place where they can interact with you in a way that is comfortable for them.

Your navigation should be user friendly and geared towards ensuring that your users can find what they are looking for within moments. If they have to click around, they will get frustrated and head over to one of your competitors.

Simple navigation and ease of use can prevent this from happening.

Clear Message

Your website’s branding, visual elements, layout, and call to action should all work together to ensure that your users are clearly informed about your product or service and the value that it will add to their lives.

The design should communicate the culture of your offer and business before the user even reads a single word. Design elements can go a long way send a message of what you have to offer, whether it is authenticity, convenience, luxury, or material benefit.

Your website has to send a clear message: the benefit for the user, and what the user should do the get it.

When it comes to web design, you are faced with unlimited options. Designing a site from scratch may seem overwhelming and challenging, especially if you lack experience in things like web hosting and using content management systems.

Luckily, by following these simple guidelines, it will allow you to build a website that gains consistent traffic and that is successful in converting that traffic into paying customers. Remember that your design should communicate the value that your business adds. It should also provide the visitor with clear instructions on what they should do to get that value.

Use what you've learned!

When it comes to web design, you are faced with unlimited options. Designing a site from scratch may seem overwhelming and challenging, especially if you lack experience in things like web hosting and using content management systems.

Luckily, by following these simple guidelines, it will allow you to build a website that gains consistent traffic and that is successful in converting that traffic into paying customers. Remember that your design should communicate the value that your business adds. It should also provide the visitor with clear instructions on what they should do to get that value.

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Andrew Bachman
Andrew Bachman is the Web & Graphic Design department head and has been in the industry for over 10 years. His passions are fitness, art and music and he really enjoys being able to help local businesses tell their story through their websites.

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