Creating Engaging Social Media Images When You Are Not a Designer
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Engaging images are an important part of the social media strategy because they are a more engaging method of communication. These engaging images consist of infographics that not only capture the attention of viewers, but also entertain and inform them about certain products or services. Engaging graphics are a vital part of any social media strategy because of the close relationship between social media and infographics. These compounded sets of images and graphics intended to convey information about the product or service must be designed tactfully.

One does not need to be a graphics designer or even have extensive experience with infographics to create them for social media strategies. Social media images are usually considered to be difficult to create but that is not necessarily true. There is an easy method of creating these engaging graphics which involves the following…

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Plan the Layout

When it comes to designing social media images for a social media strategy or any other similar application the layout is very important. One reason for this is that social media environments are very difficult working spaces for marketers and social media managers. Users are usually in a hurry to identify the most interesting bits of information and usually lose interest very quickly due to pop-ups, videos, and boring layouts that have too much text or poor layout planning. Therefore, you should plan the layout in a way that instantly captures the viewer’s attention and begins informing them about the intended product or service before they become bored or distracted. A good layout includes social media images that are relevant to the message or outcome intended. Therefore, use concise and non-technical language, as well as appropriate graphics that communicate without creating negative bias. The creator must also decide where the main cues will appear on their page, because readers or viewers tend to engage with infographics in an almost uniform and biased manner.

Proper use of transition resources for videos, zooming and reading tools for images, as well as other resources must be easy on a well-designed page. The layout should enable the reader or user to identify all the tools and resources available to optimize their interaction with the social media graphics easily. Such tactics prevent them from becoming frustrated or getting bored quickly. A common method involves graphics that self-correct or anticipate user actions to make engaging with them easier.

Color Matters

The importance of color choice in the process of creating effective social media graphics cannot be over-emphasized. One demonstration of the importance of color can be seen in the way Facebook or Twitter use their respective color schemes for their social media images. Therefore, the user must choose their colors, and use them carefully, to attract reader or viewer attention and captivate them with their content.

The first step in the process of tactical color choice is aligning your color choice with the brand. Most brands have a distinct color scheme in their branding merchandise that customers can relate with. Therefore, when designing the social media graphics, the colors chosen must be exactly similar to those of the organizational brand. This technique allows the user to recognize the brand much faster before they even read, watch, or listen to the rest of the web page contents.

Another important consideration when choosing the color is the effect on the readers’ attention span. Although it is wise to align the color scheme with that of the parent brand or the organization, some colors are too bright or too dull to be effective in this context. Additionally, the color chosen must be toned in an attractive manner to avoid overwhelming the reader. It must not be used overzealously as in that way it can lose some of its effectiveness. The color scheme must also engage with all text, graphics, and even video in a seamless manner. Using color that makes texts hard to read, or distracts viewers from video content is counterproductive.

Social Media Image Size Reference Guide 2018

Picking a Font that matches the Tone

There is a distinct relationship between the font chosen during social media strategy design, its color, and the tone of the message. Certain bold fonts could communicate serious messages that make the social media images appear important. Such social media strategy environments must use bold font types with the greenish and lime font color to convey their honesty. The person designing these social media images must be conversant with the tonal implications of different fonts and their corresponding font colors.

The choice of font also has a direct bearing on the message that the reader or viewer gets about the organization. Certain fonts make messages appear funny and communicate humor. Therefore, social media graphics intended to communicate serious messages cannot be used alongside such fonts. On the other hand, infographics intended to entertain that use fonts that appear too serious could dilute the desired effect.

The age of the targets of the social media campaign dictates what tone should be used to reach them. Millennials, Generation X, and even Baby Boomers all react differently to fonts when they are used in social media graphics. Therefore, the font chosen for communicating to the audience must not only be aligned with the message’s tone, it must also complement the process of communication.

Conclusion

Social media graphics are an important resource for any social media marketer or manager keen to interact with more users in a more effective manner. One reason these inforgraphics work better is their ability to communicate more to the audience using less effort. Images, audio, and even video content work better than traditional text-based practices.

In order to design social media graphics from the perspective of a less-experienced content creator, one must use a unique process. The first step is planning the layout which must allow users to navigate easily and acquire knowledge about the product or service quickly. There should also be tactical use of color and font in order to captivate the users who usually skim over graphics due to lack of enough time and the sheer amount of content online. Fonts that both complement the communication process and align perfectly with message’s tone should be used to avoid conflict and disarray.

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Page Cherry
Page Cherry is co owner and Social Media Manager of Visibly Connected. She is active in our community and loves to network with other business owners.

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