Houston Content Marketing
How to Inform & Impress Your Visitors
The term ‘content is king’ has become a cliché in digital marketing but it doesn’t dilute the truth. Content creation is a cornerstone of every successful campaign by every content marketing firm in Houston, the United States, and all around the world. Content offers value to customers; why else would they want to visit?
Well-designed sites have different forms of content including videos, blogs, and infographics. This information is well written & presented and should provide details about you and your industry. Above all, you must tailor this content to your target audience and at Visibly Connected, we give your prospects a reason to return to your website again and again. We specialize in:
Why Social Media is Important to Your Business
According to a report from the Digital Doughnut, over 90% of marketers claimed their efforts on social media significantly increased their brand visibility and improved user experience. As one of Houston’s foremost social media management companies, we know the benefits of a well-managed campaign and the damage caused by a poor one.
Almost half of Americans have interacted with a company or institution on a social media network! This doesn’t just mean ‘liking’ the brand’s page, it means that customers are eager to get in touch with businesses like yours. By the same token, over half of social media users admit that they will unfollow any brand that posts irritating messages and 27% said they would report the page as spam.
The stakes are high and as Facebook management experts, we ensure our clients don’t alienate their followers by posting a constant stream of inane marketing messages on their pages. A great social media marketing campaign will achieve the following:
- Help you engage with your customers so you find out what they really want.
- Boost brand visibility.
- Increase the rate of customer satisfaction.
- Increase traffic to your company’s website.
- Enhance your SEO rankings.
- Enable you to become seen as an authority in your industry.
Whether you’re a start-up or an established company, social media marketing is one of the best ways to help you achieve all your firm’s ambitions.
Content Marketing Builds a Relationship with Potential Clients
The Internet era customer is savvy and won’t hand over money without a fight. With so many options, customers have the power and they are ready, willing and able to use it. Content creation helps you overcome the ‘trust’ barrier as it not only informs your target audience about your company, it also enables you to gain credibility.
When you get content marketing right, prospects will come to your website because they know there is something useful waiting for them. Reputable companies love informed visitors because these individuals are that much closer to becoming paying customers. We also specialize in ‘timeless’ content creation which means your content remains useful for years.
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How Blogging Can Help with Your SEO Rankings
As much as the Internet has evolved, one thing remains constant; the power of blog marketing. Consistent, informative blog posts boost your Google ranking. The world’s biggest search engine gets well over one trillion search queries a year and if your business is in a large city like Houston, you can bet that your industry is a hot search topic.
First and foremost, we help you research keywords relevant to your industry and target audience. We help create content around these words and include a compelling Call-to-Action at the end of each page. The point of the CTA is to convert readers into customers and generate new sales leads.
One thing about content marketing in Houston is that you need patience! After submitting your pages to Google, you have to wait for them to show up in the search listings. We recommend using the waiting period to create even more content! It should go without saying that the more content you write and post, the more visitors your website will receive. Content also earns links from other sites and is sharable on social media.
Consistently Stay in Front of Your Customers with Email Marketing
Even today, email marketing is one of the best ‘bang for your buck’ forms of content creation. You can send thousands of emails at a time and tailor them so they deliver targeted messages. In our experience, email marketing works best when attempting to reach an audience that is already engaged. In other words, send messages to site visitors who have already agreed to give you their email. Since they have given you permission, they are more likely to open the emails and read the content.
Best of all, it is easy to get started once you use the expert content management team at Visibly Connected.
We can add videos, images and logos to increase the readability but above all else, we will add informative and compelling content that forces the recipient to read it. We can even measure the performance of the email marketing campaign for you and if the open, click-through and conversion rates are too low for your liking, we can analyze the campaign and make the necessary tweaks.
Create Fresh, SEO Optimized Content for Web Pages and Other Media with Content Creation
Content creation helps you share knowledge of your industry with the world and marks you down as an expert. The result is an increase in links, social media mentions and conversion rate. Once you gain this level of authority, customers will be flocking to you, not the other way around.
As one of the leading content marketing companies in Houston, we believe that great content should be the foundation of every organization’s digital marketing strategy. It is the basis of SEO because it includes pages that rank on Google. It is also the foundation of Pay Per Click (PPC) because it creates the landing pages that generate traffic from ads. No matter what you want to achieve with your business, content creation enables you to do it!