Every website has two jobs: generating traffic and converting that traffic into buyers. You can spend a lot of resources on pay-per-click campaigns and optimizing your site for search engines to get traffic. If your website fails to convert that traffic into buyers, however, you are leaving a lot of money on the table.
Creating a website is relatively easy, but a professional touch improves its appearance and optimizes its functionality. A business owner wants to strike a balance between low-cost websites and maximum functionality or returns on their investment.
Website design has a vast influence on a business’s ability to maintain a consistent stream of traffic and to move users towards taking the desired action. In many cases, a website is the only place where customers can interact with the business.
Knowing What Questions to Ask Your Website Designer The process of website design can be a confusing one for anyone, and especially for those without website building experience. Here are the questions you most need to ask your chosen website […]
Here are the three stumbling blocks to realizing the importance of a Mobile Responsive Website! Your company has a great deal to gain from owning a mobile responsive website. Recent reports reveal that 72% of mobile phone users make purchases […]
Process, Place, and People Our favorite businesses rarely become our favorite because of just one thing. Often, there is that one thing that we think of when that business is mentioned, but as we talk about the business, we realize […]