Social Media
November 29, 2017
social media success

How to Measure Social Media Success

Most business owners can recognize the need for their business to be active on social media. However, when it comes to how to measure social media success, they are left a bit perplexed. Social media success does not often come […]
November 13, 2017
manage social media

How To Manage Social Media From Your Kid’s Baseball Game

Managing your social media for your business is a time-consuming effort. You may be working to come up with ways to use down time to get that little bit of engagement in. Or perhaps you are struck with a brilliant […]
August 14, 2017
social media strategy

Tips for Optimizing your Social Media Strategy

Many business owners and decision makers know they somehow need to incorporate social media into their marketing plan but do not know how to make the most of their social media strategy. We all want to make the most of […]
July 19, 2017
Mobile Optimization

How is Facebook Marketing Different from Advertising?

Facebook Marketing Vs. Advertising There are many ways to “market” your brand in today’s business world. Some companies make the mistake of being too one-dimensional in their marketing, utilizing only TV, magazine, or billboard ads. However, advertising is no longer […]
July 6, 2017
social media marketing strategy

3 Questions to Consider Before You Invest in Social Media Marketing

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to expand your visibility and create awareness about your company without the need for advertising expenses. Social media marketing should be […]
June 22, 2017
Facebook Insights

The Three Most Insightful Features of Facebook Insights

Facebook is a powerful, and often under-utilized, social media marketing platform. There’s so much more to it than posting every once in a while and trying to grow your “likes.” It’s a platform for connecting with customers authentically, memorably, and […]
June 13, 2017

Antisocial Social Media? How Can That Be?

I am currently reading a book called Epic Content Marketing by Joe Pulizzi (buy it here, I highly recommend it!). In this book, Joe interviews Marcus Sheridan, CEO of River Pools and Spas. He survived and thrived through the recession, […]
February 28, 2017

Process, Place, and People (SEO In 2018)

Process, Place, and People Our favorite businesses rarely become our favorite because of just one thing. Often, there is that one thing that we think of when that business is mentioned, but as we talk about the business, we realize […]
January 3, 2017

Expect More From Your Images

Expect More From Your Images As the year wound to a close, I found myself browsing social media more than ever. I was off for two full weeks and enjoyed the peace, quiet, and browsing. One thing I definitely noticed […]