Let’s start with the Basics. What is SEO? SEO, or (Search Engine Optimization) is the process of using specific marketing tools, analytics, and specialized techniques that will not only increase the overall traffic to your website but also improve the […]
Digital Marketing is a Science, and Science Requires Specific Steps for a Successful Result Successful marketing isn’t simply throwing up a Facebook post and getting what you want. Digital marketing requires a little leg-work(SEO), along with a few step-by-step audience-targeting […]
First of all, what is domain authority and why is it important? Let’s start by diving into exactly what Domain Authority is and its purpose. To give a very basic understanding, Domain Authority, or (thought leadership, to some) is the […]
As a small business owner, having a digital marketing plan that includes SEO is not just a good idea – it’s essential for the health of your business. In past years, search engine optimization played an integral role largely for large and midsize businesses. Today, it is an indispensable and practical tool that will help any business, big or small, that looks to maintain and grow its customer base.
The SEO environment depends upon the creation of secure environments where potential and existing customers can be contacted with minimal security risk. Out of the many options that offer security for transactions and data exchanges online, none perform as well as the SSL certificate. These digital certificates boost customer trust and offer high levels of data protection, among other various benefits.
Page authority is an online ranking process that uses logarithmic processes based on a 0-100 scale to predict how an online page will be ranked by search engines. This ranking method was developed by SEOmoz to enable different web content users to accurately identify their web pages rank, or Mozrank, according to search engine result pages (SERP).
Unfortunately, many businesses solely rely on social media as a source of traffic. This is because they may struggle to understand SEO and see it as a daunting or challenging aspect of marketing. This means that they are losing out on a lot of traffic and, ultimately, income.
The Google Guaranteed Program As most small business owners know today, Search Engine Optimization (SEO) is key to helping your website be visible and accessible to potential customers. If your website shows up far down in the list of search […]
What is SEO? SEO stands for Search Engine Optimization, which is the process of optimizing your website or social media pages to have the furthest audience reach. This process is through using “organic” or “free” methods of reach, as opposed […]