Contact forms are probably the most important website forms that your business needs to put in place. The idea is simple – you offer prospective subscribers some form of reward, and they’ll provide you with their contact information.
A buyer persona is a written depiction of your customer – a fictional, yet realistic character with real-life aspirations and problems. The most valuable buyer personas are detailed, well-researched, and human. They don’t live in isolation from the rest of the world, and, like ordinary people, they are sensitive to changes in their environments.
Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
We all understand that inbound marketing techniques add value. But, while we can track content traffic fairly easily, it is more difficult to track marketing ROI. In this post, we will look at how you can more effectively measure how much value your inbound marketing is adding.
A Customer Relationship Management (CRM) Tool is software that helps you keep track of all the interactions that you have with your clients and prospective clients. Every meeting, call, email or SMS sent to a prospect can be recorded so that you have a full history of the interactions with the client.
Inbound marketing is about creating value for your clients through content that is both helpful and relevant. Instead of being an outright sales pitch, it is information that your client will want to read. It helps you to build trust and credibility with your client instead of being an outright punt.