The Art of Storytelling for Businesses Business owners, marketing teams, influencers, and content creators are the modern-day Shakespeare, and the Internet is our stage. Storytelling is a very real and often overlooked aspect of business and a component of a […]
Face to face business is not a thing of the past! Unfortunately, networking tends to get put on the back burner. Everyone is busy working, you have deadlines, and you’re always chasing that next sale. What does chasing that sale […]
Digital Marketing is a Science, and Science Requires Specific Steps for a Successful Result Successful marketing isn’t simply throwing up a Facebook post and getting what you want. Digital marketing requires a little leg-work(SEO), along with a few step-by-step audience-targeting […]
Piecing together the puzzle of online marketing takes time, but through its process, with guidance, you can put together the story of your business, valid content that will entice and help customers, and use your platform to retarget potential leads that ultimately convert into sales.
Contact forms are probably the most important website forms that your business needs to put in place. The idea is simple – you offer prospective subscribers some form of reward, and they’ll provide you with their contact information.
A buyer persona is a written depiction of your customer – a fictional, yet realistic character with real-life aspirations and problems. The most valuable buyer personas are detailed, well-researched, and human. They don’t live in isolation from the rest of the world, and, like ordinary people, they are sensitive to changes in their environments.
Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
We all understand that inbound marketing techniques add value. But, while we can track content traffic fairly easily, it is more difficult to track marketing ROI. In this post, we will look at how you can more effectively measure how much value your inbound marketing is adding.