Think about the biggest brands you can for a moment. Nike. Google. McDonald's. Facebook. Notice anything about those names? Chances are you’ve heard of every single one of them and more so, you’ve probably just envisioned their logo as you read them.
Social media is a rapidly growing platform for all kinds of marketing At some point you’ve probably heard of all of these; Facebook, Instagram, Snapchat, LinkedIn and so on. Hootsuite’s social media statistics show that there are now 3.484 […]
A website is one of the most powerful tools at your company’s disposal with the potential to reach nearly half of the world’s population. That’s roughly 3.7 billion people, and you have access to every one of them. How do […]
How to Tell Your Company’s Story Marketing, at its heart, isn’t really about selling a service or a product. Marketing is about selling yourself—your brand, your story. Stories sell. Most services and products are available from multiple sources, so why […]
You’ve chosen a company name and designed the perfect logo—so branding is finished, right? Actually, there’s another key aspect of branding that many companies overlook: voice. A company’s voice is the personality that comes across between the lines in […]