(SEO) How Long Does It Take To Get Results?
Quick Answer: When starting the process of SEO, the general time frame to begin seeing gains is around the 6-month mark. However, there are many factors that may speed up or delay the process. Keep reading to learn more!
The SEO Timeline & All That Factors In
If you’ve done any research at all on digital marketing tactics, then surely you’ve come across the term search engine optimization (SEO) and it’s peaked your interests, as it should.
For a business to make an investment, the usual concern is how long it takes to get results (return on investment), and do I really need it?
But there is a real problem with this way of thinking when it comes to SEO. Search engine optimization is not an immediate “plug it in and your problems are solved” kind of solution.
If you want real results that last and fuel the life of your online business, you will absolutely need SEO, there’s no doubt about it. But, you will also need to understand how it works and how to appreciate the process in order to reap it’s rewards to the fullest.
SEO is the love language of the internet, and if you are trying to build an online business, you’re going to need to know how to speak that language. Or, at least find someone who does to bring on to your team.
It’s important to understand that SEO is truly an investment in your business. And rarely do business investments worth having yield instant gratification. SEO takes a lot of tedious and continuous maintenance to keep up with your competitors as well as search engine standards.
In this article, we are going to be discussing the timeline of SEO results, what to expect, and how the timing of results may differ depending on your situation.
What Affects The SEO Result Timeline?
- The Age of Your Website (Domain Authority)
The age/domain authority of your website when you begin SEO is one of the largest factors associated with the results timeline.
Domain Authority is the determination of how relevant, accurate, or useful your business page is for a search engine’s audience in comparison to what they already have indexed by other companies competing for a spot in the same industry.
For a new website, developing authority takes time, after all, you have to remember that there are many before you that may have spent years optimizing their online business to earn a reputable spot in search results.
Does this mean it will take you years to benefit from SEO? Absolutely not. All this means is that you will have to put in the time and effort it takes to develop a competition-worthy domain. With the right SEO team, this could happen in as little as 8 months to a year for your business depending on your service area and competition.
- Design of Your Website (Mobile, Structure, Site Speed, Etc)
Let’s make one thing very clear, Google is a stickler for mobile-friendliness, site speed, structure, content quality, etc.
If your site is riddled with issues causing slow load times or poor navigation, you best believe Google has a better site to send their users too, and they will.
At the end of the day, Google is a business and they became popular by keeping their searchers happy and on the right track for the best internet experiences available. That being said, quality comes first.
With an SEO team, your site gets constant maintenance and improvements so that it can keep up with Google and remain in view of your customers. You should also know that Google releases updates and changes to their algorithm and requirements constantly, which means the work is never done.
SEO is an endless race, but never to the finish line, only to stay ahead.
All that being said, depending on the quality of your web pages in regards to structure, speed, and user experience, your site can either get quickly left behind or move full speed ahead with SEO.
- Content & Keyword Strategy
Content and keyword strategies are the backbone of search engine optimization. Search engines like google use your site’s content layout and use of keywords to understand who you are as a company, what kind of value you offer a searcher, and where to place you in search results.
When your webpages are optimized using proper industry-related keywords and valuable content (all used in the right places of course with the right coding), your chances of being moved to the front page of search results rise quickly!
Content and keywords are how search engines index your site in comparison to your competitors. It’s also how Google knows which search queries to match with your services/products. Without content and keyword organization you’ll never reach your target audience.
Now that you understand the importance of content creation and keyword strategies, you should also know that it takes time to develop and optimize.
If you already have good content, optimizing it may not take long and your results may come along much sooner. If content needs to be created or completely reworked, you should expect results accordingly. After all, it can take up to a month or so just for Google to fully index and place a new piece of content in its proper ranking status.
Competition is another large factor that affects the timeline of SEO results.
For example- If you are looking to rank nationally in a saturated industry, you should expect SEO results to take time and a lot of work. After all, your competition is large.
If you are looking to rank locally for that same industry, you may see results much faster do to a lower volume of competition trying to rank ahead of you.
When fighting the crowd in search results, there is a lot that factors in, for instance:
- Is your goal to rank locally or internationally?
- Is your site new or have you been around for a while and just need some optimization techniques applied?
- What do you offer in comparison to your competitors? What makes your site worth a good ranking status?
- What is your customer service like in comparison to your competitors? Reviews are everything in the world of digital marketing.
- At the end of the day, there are a lot of things you have to consider when trying to gage a timeline for SEO results. The more work that needs to be done, the longer you can expect it to take to see results.
Why Choose Visibly Connected for your Search Engine Optimization
At Visibly Connected, no matter your starting point in the SEO process, we have the skill and experience to get you where you’re needing to go.
The question is, are you prepared to invest in real results? And do you have the patience to get them in a way that yes, takes time, but will fuel your online business for years to come?
If you are in fact ready to take those steps, give us a call today and set up a consultation. We will go over your existing online presence and offer you realistic goals as well as proven strategies to get you where you need to be.
When it comes to SEO, there’s no sugar-coating it, you either put in the work to get the results you want, or you don’t. The time frame is all circumstantial.