September 25, 2018

How Your Business Can Benefit From Trade Associations

Did you know a trade association has the potential take your business to the next financial level, practically overnight? A trade association is a group of companies collaborating to propel their organizations forward using the power of their combined expertise and support in areas such as advertising, education, political donations, lobbying, and publishing.
September 20, 2018

Top 3 Ways to Handle Negative Reviews

Negative reviews happen—that’s an undeniable fact of the business world. It’s how you respond to those negative reviews that matters. Improper handling of customer complaints, especially when made in a public forum, can be napalm to your business’s reputation, and thereby your sales.
September 10, 2018

Questions Your Digital Marketing Firm Should Be Asking

There are many digital marketing firms out there from which to choose. So, how do you know which one is right for you? There are some key questions that you should receive from your digital marketing firm. These questions will let you know that they are selective to find the right clients for their firm to do their best work.
September 6, 2018

How to Improve Your Online Reputation

Smart business owners know that online reputation is vital in today’s business climate.Research shows that 97% of consumers looked online for local businesses in 2017, and 85% of consumers trust online reviews as much as a personal recommendation!What does this mean to you?
August 27, 2018

How Does Social Media Help SEO?

Have you ever considered the impact of social media when it comes to search engine optimization and marketing your website? You might think that Pinterest is just for recipes and Instagram is just for selfies, but making strategic use of these and other social media platforms can actually give your business a boost in Google’s coveted page rankings.
August 22, 2018

Why Small Businesses Should Care About SEO

As a small business owner, having a digital marketing plan that includes SEO is not just a good idea – it’s essential for the health of your business. In past years, search engine optimization played an integral role largely for large and midsize businesses. Today, it is an indispensable and practical tool that will help any business, big or small, that looks to maintain and grow its customer base.
August 16, 2018

Should My Small Business Invest in Marketing Automation?

Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
August 14, 2018

5 Ways to Promote Your Blog Post and Increase Traffic

Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
August 9, 2018

Creating Engaging Social Media Images When You Are Not a Designer

One does not need to be a graphics designer or even have extensive experience with infographics to create them for social media strategies. Social media images are usually considered to be difficult to create but that is not necessarily true. There is an easy method of creating these engaging graphics which involves the following…
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