Smart business owners know that online reputation is vital in today’s business climate.Research shows that 97% of consumers looked online for local businesses in 2017, and 85% of consumers trust online reviews as much as a personal recommendation!What does this mean to you?
Have you ever considered the impact of social media when it comes to search engine optimization and marketing your website? You might think that Pinterest is just for recipes and Instagram is just for selfies, but making strategic use of these and other social media platforms can actually give your business a boost in Google’s coveted page rankings.
As a small business owner, having a digital marketing plan that includes SEO is not just a good idea – it’s essential for the health of your business. In past years, search engine optimization played an integral role largely for large and midsize businesses. Today, it is an indispensable and practical tool that will help any business, big or small, that looks to maintain and grow its customer base.
Unlike traditional marketing, which sought to increase the efficiency of pitches to customers by increasing the number of closes, marketing automation has more future-proof features. It brings together the growing trend of online commerce with digital technologies like social media to improve organizational metrics.
Some of the obvious reasons why promoting your blog posts could be beneficial include increased traffic, more business leads, and revenue from online advertisements. However, promoting a blog post is not as straightforward as it may sound.
One does not need to be a graphics designer or even have extensive experience with infographics to create them for social media strategies. Social media images are usually considered to be difficult to create but that is not necessarily true. There is an easy method of creating these engaging graphics which involves the following…
The SEO environment depends upon the creation of secure environments where potential and existing customers can be contacted with minimal security risk. Out of the many options that offer security for transactions and data exchanges online, none perform as well as the SSL certificate. These digital certificates boost customer trust and offer high levels of data protection, among other various benefits.
Page authority is an online ranking process that uses logarithmic processes based on a 0-100 scale to predict how an online page will be ranked by search engines. This ranking method was developed by SEOmoz to enable different web content users to accurately identify their web pages rank, or Mozrank, according to search engine result pages (SERP).
Creating a website is relatively easy, but a professional touch improves its appearance and optimizes its functionality. A business owner wants to strike a balance between low-cost websites and maximum functionality or returns on their investment.