Technical SEO Vs. Content SEO
Although this article is a checklist for technical SEO rather than Content SEO, it is important first to understand the difference between the two.
Content Seo is all about… well, the optimization of your content. This involves writing and optimizing blog posts, adding optimized content to lead generation pages, writing alt texts for images, optimizing meta descriptions along with title tags, and so much more! – As you can see, all of these SEO tactics are content focused. Content SEO is a very important part of optimizing your online presence. However, it’s really only half the battle.
Technical SEO is the other half!
Without technical SEO, your website frankly doesn’t stand a chance. You could optimize your entire site’s content perfectly and still barely scratch the surface of getting recognition from search engines.
Think of technical SEO as a large part of your user experience and as your link of communication between your website and search engines like Google. Without the proper balance of both, along with optimized content, it’s simply impossible to rank and attract reliable traffic to your webpage.
Now that you have a general understanding of the difference between technical SEO and content SEO, there are a few basic things you will want to pay attention to on the technical side, let’s begin our checklist!
With all of the continued advances in today’s technology, speed is an absolute must! Many available tools across the internet allow you to scan your website in its entirety and view a detailed evaluation of what your strengths and weaknesses are that affect your page seep.
Google’s PageSpeed Insights, for example, allows you to enter in your site domain and will organize and present your web page data in a way that will enable you to follow a step by step problem elimination process for optimal performance and speed.
Properly sized images make a huge difference when it comes to site speed! Oversized imagery can take a lot of time for search engines to load, therefore make your site sluggish and less user-friendly. Oversized images also tend to tarnish the quality of your site on other platforms/devices outside of just desktops.
As far as formatting goes, GIF & PNG are the most commonly used forms of image files and are optimal for site speed because they are lossless, whereas other types of image formatting may compromise your site’s visual quality and/or optimization.
When a user visits your webpage for the first time, your Browser Cache System automatically saves resources from your page into the visitor’s computer, a memory, if you will.
The purpose of this memory is to save information from your site in an effort to reload it at a faster rate the next time that same user pulls up your page again in their uncleared browser. This is a simple improvement of your site-speed that your Browser Caching System can automatically implement for your users to improve their second experience.
To do this, simply set up your Browser Cache Policy according to your needs, depending on the type of website that you have. The easiest way to do this is by the use of WordPress plugins such as WP Fastest Cache, for example.
Just as the title says, make sure your site is mobile friendly! Because more than 50% of all users worldwide use their mobile devices to navigate the web, it is extremely important for your website to be mobile-friendly by design and navigation.
Remember, mobile-friendliness is absolutely a factor considered by Google for ranking purposes.
Google has developed a systematic process used to rank web pages for user experience. This process begins by Googlebots crawling your resources, indexing those resources, and then deciding where to rank you within the SERP. If for whatever reason, you have valuable resources noindexed to block crawling, you are making those pages invisible to Google and, therefore, unrankable and unable to be shown in the search results.
What does this mean? Make sure your site is crawlable so that it can be recognized by Google and shown to searchers.
Don’t forget to update your site map occasionally. Your sitemap is the overall structure and layout of your website. A good structure provides better crawling for Googlebots, which in turn will provide proper recognition of your website from search engines.
Over time, as your business grows and search engine developments change, site maps can become outdated and clunky. It’s never a bad idea to make a few adjustments to your site map every once in a while for optimal crawling and navigation purposes.
Too many link redirects or redirect loops can profoundly slow down your website and tarnish your user experience. For that reason, although redirects are useful, try to keep them to a minimum and only use them when necessary. This will help to ensure that your users get the fastest experience possible.
If you want your users to have the best experience possible when visiting your webpage, be sure to check your site’s performance across multiple platforms. Searchers can use many different devices with all different types of view styles to browse the web, such as-
Because of this, it would be useful to view your webpage on as many different platforms as possible to ensure that your visitors all receive a great experience.
Scan your website periodically for duplicate content, such as duplicate title tags, duplicate meta tags, multiple forms of identical page content, etc.
If your site contains a lot of duplicate information, it will affect your ranking very negatively and may give users the impression that you don’t have much to offer as far as the resources they are looking for.
One of the best things you can implement into your technical SEO process is research! Find your direct competitors, see what they are doing, and find a way to do better! No matter what industry you’re in, growth is not only inevitable but required for continuous success.
Obviously, technical SEO is a ton of work, and this checklist is just a basic summary of a few valuable target areas to be focused on.
When it comes to marketing, It takes an entire team of specialists to keep up with the Joneses! If you’ve found yourself looking for that team, Contact Visibly Connected today and discover what we can do for your online business!