One key aspect of digital marketing is staying up-to-date on new developments in digital marketing platforms. It seems like every week there are new programs being launched, or changes being made to existing programs, that affect the way your business’s online marketing functions. Technology sure likes to keep us on our toes, doesn’t it?
When a customer enters your business location or calls or emails your business, you’re able to create a connection with that client and get to know a little more about them.
Google Analytics is a complex data collection system that allows you to do the same thing with the visitors to your website or app.
The key to creating, and keeping, a trustworthy reputation is to be proactive. If you’re not actively working to build the reputability of your business, then chances are your reputation is actually decreasing. But don’t let this intimidate you [...]
The Google Guaranteed Program As most small business owners know today, Search Engine Optimization (SEO) is key to helping your website be visible and accessible to potential customers. If your website shows up far down in the list of search […]
Sustaining Visibility Having a prominent online presence is a must for any business today. Along with websites, social media has become a major part of that necessary online visibility. A Facebook business page is a valuable platform where you can […]
What Are Your Fonts Saying? We’ve talked before about finding and conveying a specific voice for your company. It’s important that a company’s voice is portrayed consistently through choices of tone, images, and color. This helps to establish a memorable […]
5 Tips for Great Logo Design As a business owner, you’re probably already aware of the importance of having an attractive, memorable logo for your company. The tricky part is designing a visually striking logo that embodies both the spirit […]
Choosing Blog Topics for Your Business Blogging is an important aspect of online marketing in today’s business world. Assigning a section of your website to a blog and keeping it up-to-date with frequent, relevant posts allows you to provide valuable […]
How Customer Reviews Impact Small Businesses People have always trusted word-of-mouth recommendations from friends and family to find businesses they could trust. In today’s technological age, recommendations are more important than ever now that business reviews are easy to find […]