Think about the biggest brands you can for a moment. Nike. Google. McDonald's. Facebook. Notice anything about those names? Chances are you’ve heard of every single one of them and more so, you’ve probably just envisioned their logo as you read them.
With billions of online users, Facebook and Facebook Messenger are key tools in a business’s online brand development, but is your business using both? Sure, we’re all pretty aware that when using social media for your business, one should look at Facebook to truly make a difference; however, a growing trend is the rise of Facebook Messenger becoming a platform for advertising your business.
Listen, we’re not trying to be rude here, but the fact remains that DIY marketing in the digital era is just not a great way to go about things. We see it all the time. Companies are so wrapped up in their own jobs and then one day some hot new digital tool comes out and they begin with much gusto to use it for their business.
Why is my content failing to connect with people? Well, buckle up buttercup, because we’re going to take a hard and honest look at why your content marketing simply isn’t hitting home with customers in 2019.
Piecing together the puzzle of online marketing takes time, but through its process, with guidance, you can put together the story of your business, valid content that will entice and help customers, and use your platform to retarget potential leads that ultimately convert into sales.