Contact forms are probably the most important website forms that your business needs to put in place. The idea is simple – you offer prospective subscribers some form of reward, and they’ll provide you with their contact information.
You’ve set up shop installing and repairing HVAC. You’ve found your premises, have hired your team and now want to drum up some business. Where do you start? Networking is an excellent way to get to know people who might become clients, but it is only going to get you so far.
Did you know a trade association has the potential take your business to the next financial level, practically overnight? A trade association is a group of companies collaborating to propel their organizations forward using the power of their combined expertise and support in areas such as advertising, education, political donations, lobbying, and publishing.
As a small business owner, having a digital marketing plan that includes SEO is not just a good idea – it’s essential for the health of your business. In past years, search engine optimization played an integral role largely for large and midsize businesses. Today, it is an indispensable and practical tool that will help any business, big or small, that looks to maintain and grow its customer base.
The SEO environment depends upon the creation of secure environments where potential and existing customers can be contacted with minimal security risk. Out of the many options that offer security for transactions and data exchanges online, none perform as well as the SSL certificate. These digital certificates boost customer trust and offer high levels of data protection, among other various benefits.
Page authority is an online ranking process that uses logarithmic processes based on a 0-100 scale to predict how an online page will be ranked by search engines. This ranking method was developed by SEOmoz to enable different web content users to accurately identify their web pages rank, or Mozrank, according to search engine result pages (SERP).
Do you ever wonder how people get that perfect photo? Part of that perfect photo is the sizing. Size does matter when it comes to the cover photo on your social media platforms. This infographic provides all the size and dimensions […]
A Customer Relationship Management (CRM) Tool is software that helps you keep track of all the interactions that you have with your clients and prospective clients. Every meeting, call, email or SMS sent to a prospect can be recorded so that you have a full history of the interactions with the client.
Inbound marketing is about creating value for your clients through content that is both helpful and relevant. Instead of being an outright sales pitch, it is information that your client will want to read. It helps you to build trust and credibility with your client instead of being an outright punt.