Online Marketing

July 28, 2017
Tell Your Story

How to Tell Your Company’s Story

Marketing, at its heart, isn’t really about selling a service or a product. Marketing is about selling yourself—your brand, your story. Stories sell. Most services and […]
July 19, 2017
Mobile Optimization

How is Facebook Marketing Different from Advertising?

There are many ways to “market” your brand in today’s business world. Some companies make the mistake of being too one-dimensional in their marketing, utilizing only […]
July 6, 2017
social media marketing strategy

3 Questions to Consider Before You Invest in Social Media Marketing

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to expand your visibility and create awareness […]
May 30, 2017
Megaphone

Your Company’s Voice

  You’ve chosen a company name and designed the perfect logo—so branding is finished, right? Actually, there’s another key aspect of branding that many companies overlook: […]
April 4, 2017

What Tactics Should I Include In My Digital Marketing?

Digital content is being absorbed in large masses on a regular basis – whether it be on mobile phones, laptops, desktops or other devices.  Not only […]
April 3, 2017

The Art of War: Lesson 2- Finite Tools; Infinite Possibilities

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.” –Sun Tzu […]
March 31, 2017

What is Content Marketing

  As business owners, we know we need to continuously and consciously market our products and services if we are to bring in new and potential […]
March 30, 2017

What Type of Content Should I Include in my E-Newsletter

When it comes to E-Newsletters, content can make the difference on whether subscribers read through and take action.   Content, or should I say lack of, […]
March 28, 2017

Why Should I Send an E-Newsletter

If you are like most business owners, the amount of SPAM found in your inbox has you convinced that e-newsletters are nothing but irritating and give […]