connecting with your customers

July 28, 2017
Tell Your Story

How to Tell Your Company’s Story

Marketing, at its heart, isn’t really about selling a service or a product. Marketing is about selling yourself—your brand, your story. Stories sell. Most services and […]
July 19, 2017
Mobile Optimization

How is Facebook Marketing Different from Advertising?

There are many ways to “market” your brand in today’s business world. Some companies make the mistake of being too one-dimensional in their marketing, utilizing only […]
June 13, 2017
antisocial

Antisocial Social Media? How Can That Be?

I am currently reading a book called Epic Content Marketing by Joe Pulizzi (buy it here, I highly recommend it!). In this book, Joe interviews Marcus […]
May 30, 2017
Megaphone

Your Company’s Voice

  You’ve chosen a company name and designed the perfect logo—so branding is finished, right? Actually, there’s another key aspect of branding that many companies overlook: […]
April 4, 2017

What Tactics Should I Include In My Digital Marketing?

Digital content is being absorbed in large masses on a regular basis – whether it be on mobile phones, laptops, desktops or other devices.  Not only […]
March 31, 2017

What is Content Marketing

  As business owners, we know we need to continuously and consciously market our products and services if we are to bring in new and potential […]
March 30, 2017

What Type of Content Should I Include in my E-Newsletter

When it comes to E-Newsletters, content can make the difference on whether subscribers read through and take action.   Content, or should I say lack of, […]
March 29, 2017

How to increase E-Newsletter Subscribers

You’ve bought into the idea of sending out a monthly E-Newsletter but now you’ve got no one to send it to.  How do you start creating […]
February 28, 2017

Process, Place, and People

Our favorite businesses rarely become our favorite because of just one thing. Often, there is that one thing that we think of when that business is […]