Social Media

September 4, 2017
Marketing after the storm

Marketing After the Storm

It is hard to know how to run your business or handle marketing after the storm. As residents in the Houston area, Hurricane Harvey  is on […]
August 14, 2017
social media strategy

Tips for Optimizing your Social Media Strategy

Many business owners and decision makers know they somehow need to incorporate social media into their marketing plan but do not know how to make the […]
July 28, 2017
Tell Your Story

How to Tell Your Company’s Story

Marketing, at its heart, isn’t really about selling a service or a product. Marketing is about selling yourself—your brand, your story. Stories sell. Most services and […]
July 19, 2017
Mobile Optimization

How is Facebook Marketing Different from Advertising?

There are many ways to “market” your brand in today’s business world. Some companies make the mistake of being too one-dimensional in their marketing, utilizing only […]
July 6, 2017
social media marketing strategy

3 Questions to Consider Before You Invest in Social Media Marketing

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to expand your visibility and create awareness […]
June 22, 2017
Facebook Insights

The Three Most Insightful Features of Facebook Insights

Facebook is a powerful, and often under-utilized, social media marketing platform. There’s so much more to it than posting every once in a while and trying […]
June 13, 2017
antisocial

Antisocial Social Media? How Can That Be?

I am currently reading a book called Epic Content Marketing by Joe Pulizzi (buy it here, I highly recommend it!). In this book, Joe interviews Marcus […]
February 28, 2017

Process, Place, and People

Our favorite businesses rarely become our favorite because of just one thing. Often, there is that one thing that we think of when that business is […]
January 3, 2017

Expect More From Your Images

As the year wound to a close, I found myself browsing social media more than ever. I was off for two full weeks and enjoyed the […]